Just For Laughs hires new CMO to further its growth
Jacqueline Grossman has been tasked with continuing the company’s international expansion and digital transformation.
True Media taps advanced video targeting for Callia
A mix of traditional TV buys and data-driven contextual targeting are helping the online floral retailer find exactly who is looking for a bouquet this Valentine’s Day.
GE Appliances signs on to sponsor Canada Soccer
The new official appliance partner of Canada’s national team will bring a fully integrated activation ahead of World Cup qualifiers.
ZoomerMedia acquires BlogTO parent Freshdaily
The 45-plus focused media company aims to diversify its audience and provide more cross-selling opportunities for advertisers.
ICYMI: How Facebook could monetize the metaverse
Plus, Tata signs on to sponsor Toronto Waterfront Marathon and CBC elevates one of its podcasting leaders.
Mobile adtech company Ogury opens Toronto office
Sandra Mackechnie has been hired as country manager to bring the company’s cookie-free ad targeting to Canadian advertisers.
Pound & Grain builds out its media offering
Josee Thibault joins the digital agency as its first media director as it pursues new opportunities through integrating media, creative and strategy.
Cossette Media hires new head of biddable media
Amy Kappus joins from Dentsu, the latest in the agency’s effort to boost its digital expertise with senior hires.
Canada Soccer scores sponsorship from GoGo Squeez
Materne’s health kids’ snack is aiming to reach a growing fanbase for the Canadian national teams and Canadian Premier League.
OpenWeb acquires Hive Media Group to boost first-party capabilities
The audience management company is looking to build on its suite of tools that help publishers understand their audiences.
Kruger partners with House & Home to reach the design-savvy
Custom content extends beyond print and digital into homes, with a new line of Scotties boxes designed by H&H’s chief designer
The Chopped Leaf signs on with the Edmonton Oilers
Assistant captain Darnell Nurse will help the QSR spread its healthy message across in-arena, digital and broadcast platforms.
OverActive Media adds to marketing leadership in pursuit of growth
RBC’s Matt Glynn will not only lead marketing for OAM’s esports teams, but spearhead other media growth initiatives.
9-1-1: Lone Star hits the top of the ratings: Numeris
Meanwhile, the debut of Le bonheur brought in big ratings for TVA in Quebec.
Fuel renews agreements with Le Monde and Unify
Combined, the French media companies reach more than 3.5 million Quebecers monthly.
