ICYMI: Canada’s largest digital OOH display

Plus, The Amazing Race Canada returns and SiriusXM adds new channels
YDS - Release - TEC Digital Tower - MOCKUP

Toronto Eaton Centre now home to country’s largest digital OOH display

Branded Cities and Cadillac Fairview have joined forces to offer what they call the largest digital OOH display in the country on the Toronto Eaton Centre’s Digital Tower.  The OOH media owner (formerly known as Clear Channel Canada) and the commercial real estate company have unified their adjacent high-resolution digital screens, each measuring 90 feet high by 45 feet wide. The result is a towering 8,454 square-foot digital OOH display that is 45% larger than the second largest in Canada (owned by Branded Cities and located on the Atrium on Bay Media Tower.) Facing Yonge-Dundas Square, the display is expected to reach 146,000 daily visitors and over 50 million annual mall visitors, according to Branded Cities.

CTV renews The Amazing Race Canada

CTV has ordered a sixth season of The Amazing Race Canada. The show is slated to return with host Jon Montgomery next summer. Season five of The Amazing Race ranked as the most-watched Canadian program of the broadcast year according to Numeris data cited by Bell Media, with an average audience of 1.8 million viewers and more than 2 million viewers tuning in for the season finale on Sept. 12. Season six sponsors have not been announced. Last season, Chevrolet and BMO returned as sponsors for the fifth and third time, respectively, while Sinorama Holidays, Canadian Tire’s Woods brand and Campbell’s signed on for the first time.

BC Tech Cube opens in Vancouver

The BC Tech Cube, Canada’s first virtual, augmented and mixed reality hub, has opened in Vancouver. Located in the Railtown district of the city, the Cube is designed to support the growth of companies in the AR, VR, and MR (mixed reality) space and help members of the community connect and collaborate. The 6,000 square-foot hub was established as an extension of the BC Tech Innovation Hub, home to more than 25 tech companies and the BC Tech Association. The Cube was supported through sponsorships from the National Research Council’s Accelerator and Incubator Program, Microsoft Corp., AMPD Game Technologies, Finger Food Studios, Archiact and Work at Play.

SiriusXM adds to its channel inventory

SiriusXM Canada has added 75 new specialty music, talk and sports channels to its SiriusXM streaming service, available to subscribers online and through the SeriousXM app. The lineup includes the previously limited-run Road Trip RadioRed White & BoozeSiriusXM’s Rock and Roll Hall of Fame RadioONEderlandThe Covers Channel, and Yacht Rock Radio, as well as exclusive artist-focused channels, such as Neil Diamond Radio. Moreover, the service is expanding its cultural programming to be more diverse, including multiple Spanish and Latin music, news and sports channels.