ICYMI: CBC adds to its Olympic programming

Plus, COMMB announces first programmatic members and social networks open up to Media Rating Council.

CBC expands Olympic coverage with digital series and Kids platform

Adding to a slate of Olympics programming and sponsor opportunities, CBC has announced three digital series that will round out its coverage ahead of the Opening Ceremonies on Friday.

First, there’s daily streaming program The Extra Hour, a variety-style show that features athlete interviews, analysis and previews of what is coming up at the Games.  There’s also While You Were Sleeping, a recap show covering everything that happened in Tokyo overnight. Finally, The Whiparound will feature CBC’s analysts and commentators offering a quick analysis of the Olympics’ big events, “whipping around” from CBC’s headquarters in Toronto to reporters in Tokyo. All three series will be streamed across CBC’s social platforms, website, Olympics app and CBC Gem.

On broadcast, CBC will also be airing Up In The Air, a documentary about Canada’s women’s gymnastics team, tonight. CBC has also developed an Olympic platform on the CBC Kids website, providing educational videos, activities, quizzes, and blogs about Olympic sports and the host country Japan.

The first companies join COMMB’s new membership category

The Canadian Out-of-Home Marketing and Measurement Bureau has brought on the first five members of its new programmatic/re-marketer DOOH category.

The OOH association is reporting great response to the new membership category, which brings emerging technologies and new trends in data science and analytics into the organization’s resource offering.

Vistar is the first to sign on, and it has since been followed by Hivestack, Adomni (COMMB’s first DSP member), TRAX and Broadsign. Benefits of this membership level include access to audience circulation and impression data for all OOH media owner members, which represents more than 60,000 outdoor locations and place-based venues across Canada, plus access to planning resources, COMMBNavigator and the COMMB Data Report.

Twitter, Facebook get first looks from Media Rating Council

In a company blog post Wednesday, Twitter announced it will begin a “pre-assessment” process with the Media Rating Council, eventually leading to a full evaluation of the platform’s compliance with brand safety standards.

The “pre-assessment” will look at whether Twitter’s brand safety operations, methodology, reporting and disclosure processes are ready for an audit, or if it needs to make any changes in order to face a proper evaluation from the MRC.

Meanwhile, Facebook says it began its audit process with the MRC on Wednesday. Initially set for the end of June, Facebook’s audit was delayed as it said it needed more time to conduct an “internal readiness process” to ensure it was prepared to be audited. Pending any further setbacks, the company expects its audit to be finished by the end of the year.

With files from Patti Summerfield