AdStash becomes largest programmatic health network

The addition of 325 IDS Canada screens brings the signage platform's monthly impressions over four billion.

Toronto-based digital signage platform AdStash is expanding dramatically through a new partnership with health-focused signage network IDS Canada.

AdStash has added 325 digital screens from IDS Canada to its platform, primarily located in medical clinics across the country. The deal will add impressions from one million consumers to AdStash’s network monthly, which will be made available to advertisers by the end of the year. On top of the 70,000 screens and four billion monthly impressions AdStash currently delivers, the deal makes the company the largest health network in Canada.

By connecting an AdStash device to their digital signs, family clinics pay a one-time user fee and begin earning income through the device’s revenue-generating, subscription-free content delivery system. That content can be customized and AdStash’s technology will integrate the advertising and begin to monetize automatically.

“Since March of last year, businesses all over Canada, including medical facilities, have felt the effects of the pandemic,” Douglas Lusted, CEO of AdStash, said in a statement. “We’re pleased to join forces with IDS Canada to help provide these┬ámore than 1000 family practice physicians with excellent content that their patients look forward to and enjoy.”