HBC hires new paid media lead

Doron Dinovitzer is going client side after a year at Horizon.

Doron Dinovitzer, previously of Horizon Media, has gone client-side to lead the paid media program at Hudson’s Bay Company.

Dinovitzer joined Horizon as VP of digital at Horizon in June of last year, coming off a brief stint as director of performance marketing at Media Experts and more than three years as group director of performance marketing at OMD prior to that. No stranger to working on the client side, earlier in his career, Dinovitzer was manager of search marketing at Rogers.

His new role at HBC began the week of Aug. 9.

In June, Caroline Bergeron joined the senior leadership team at the agency in the newly created role of SVP of digital and data solutions, helping to fill the void left by Dinovitzer.