Corus promises brand opportunities with ET’s weekend expansion

The one-hour ET Canada Weekend debuts Sept. 18 with Sangita Patel tackling hosting duties.

A fter 16 years of dishing out celebrity gossip, news stories and interviews, ET Canada is expanding its brand into the weekend with ET Canada Weekend.

The new hour-long format debuts Sept. 18 with ET Canada entertainment reporter Sangita Patel as host.

According to Corus Entertainment, the expansion presents new brand integration opportunities, building on the current show’s “full-service suite of innovative integration opportunities with an in-house creative hub, massive reach, top talent, industry-leading insights, and next generation data.” Further details on what those new opportunities are were not available at this time.

Like the mothership, the expansion show continues to deliver celebrity interviews and exclusive features aimed at women viewers ages 25 to 54. Episodes drop each Saturday at 7:30 p.m. ET on Global and will then stream live and on demand with STACKTV and on the Global TV App.

ET Canada also returns next month, kicking off Season 17 on Tuesday, Sept. 7 with host Cheryl Hickey.

ET Canada is an entertainment powerhouse, with continued ratings success and a robust following on digital platforms,” said Lisa Godfrey, SVP of original content and Corus Studios. “This show has been championing Canadian and international artists for the past 16 seasons and with this new space will have the opportunity to bring even more content to Canadian audiences with ET Canada Weekend with Sangita at the helm.”

In addition to helming this expansion series, Patel will continue her previous role with ET Canada.

A version of this story originally appeared on Playback.