ICYMI: La Presse adds a new section on Sundays

Plus, Twitter introduces new user features and LinkedIn gives up on Stories.

La Presse shares more opinions with new section

Beginning this weekend, La Presse will debut Context, a new section within its Sunday edition.

Context is a magazine-style section that offers opinion pieces, analysis and editorials about current events and news, while also offering more opportunities for interaction with readers. It is meant to be highly visual, and will be heavy on photos, graphics and visual reporting.

“The Context section is meant to be a time out to better understand the world in which we live,” said Fran├žois Cardinal, VP, information, and deputy editor at La Presse. “We would like to offer an original perspective and tools for reflection to better understand complex societal issues.”

Twitter helps users monetize their audience, auto-block potential trolls

Twitter has launched two new features designed to enhance the user experience.

In its latest effort to help users monetize audiences they have built on Twitter, Super Follows allow users to post subscriber-only content available for a monthly subscription. The feature is currently only available through iOS, though will be made available to Android and web users in the near future.

The platform is also complimenting its brand safety efforts with the user-focused Safety Mode, which temporarily blocks accounts for seven days for using potentially harmful or hateful language or sending repetitive and uninvited replies or mentions. When turned on in Settings, Twitter systems will assess the likelihood of a negative engagement by considering
both the Tweet’s content and the relationship between the Tweet author and replier.

Super Follows and Safety Mode have been made available to a select number of users before being gradually rolled out globally.

LinkedIn closes the book on Stories

After being available for roughly one year on the platform, LinkedIn has announced it will be phasing out its “Stories” format by the end of September.

In a post, Liz Li, senior director of product at LinkedIn, said the reason is that users were not engaging with the disappearing video format to the degree it had initially predicted. Feedback from users was that they wanted videos to live permanently on their profile, and they wanted more creative tools to create videos in a professional, yet personal, way.

While Story-like content has been popular on Snapchat and Instagram, other platform’s attempts to replicate the format have not fared as well. In July, Twitter took “Fleets,” its own temporary photo and video feature, off of the platform due to low engagement.