Cairns Oneil taps Devon MacDonald as new president

The indie agency aims to use its new leader's digital expertise to help drive further growth.

From left to right, Sherri O’neil, Devon MacDonald and David Cairns.

Independent media agency Cairns Oneil has hired Devon MacDonald as president as it looks to further bolster its leadership in digital media.

Effective Tuesday, MacDonald has been tasked with driving growth at the agency, as well as continuing to strengthen its digital practice. He joins a leadership team that includes co-founders and agency partners David Cairns and Sherry O’Neil, managing directors Pam Hill and Tim Hughes, and managing director of digital Robin LeGassicke.

Cairns says digital now accounts for 70% of the agency’s media investment, delivering on a goal to make the agency’s digital practice at least as strong as its offline activities. O’Neil adds that the agency founders were looking to hire a digital-first leader to continue that growth, adding that the agency has seen “remarkable” client growth amid the difficulty of the last 18 months.

MacDonald is coming off of two and a half years as CEO at GroupM’s Mindshare. He also brings leadership experience as the first managing director of Dentsu’s 360i, as well as from senior roles at DentsuBos, Proximity and Kenna.