DAX signs The Investor’s Podcast network

The business- and finance-focused network of shows, including a flagship that delivers three million impressions weekly, will be available programmatically.

The Investor’s Podcast Network (TIP) has signed DAX as its exclusive third-party seller in Canada.

The finance and investing podcast network features podcasts such as We Study Billionaires, which delivers more than three million impressions each week – a number that is expected to rise with the addition of a third weekly episode. The podcast teaches listeners how to apply investment strategies in the stock market and features guests such as Tony Robbins, Chamath Palihapitiya, Chris Voss and Michael Saylor.

Other podcasts on the network include Bitcoin Fundamentals, Millennial Investing, Real Estate 101, The Good Life and Silicon Valley. Millennial Investing and Real Estate 101 deliver over 15 million impressions per year.

Sponsor opportunities include traditional host-read ads, social posts, newsletters, radio extensions and title sponsorships of thematic series with premium share of voice. Other opportunities include custom content, like YouTube videos and TIP-hosted live events.

DAX is a programmatic audio exchange owned by media and entertainment group Global. TIP joins DAX’s Canada roster alongside podcast networks including NPR, Wondery and Podwave Canada Network. It boasts the ability to serve, target, scale, track, optimize, and report on direct and programmatic media buys all in one place.