ICYMI: Bell launches Let’s Talk podcast

Plus, Media Pulse strikes partnership to create CTV formats and a new group is formed to cover 70% of community arena advertising.

Bell Media starts podcast about race and mental health

Bell Media has launched a new component to its “Let’s Talk” commitment to mental health in Canada with “From Where We Stand: Conversations on Race and Mental Health,” a six-episode podcast series.

The series explores mental health issues affecting culturally diverse communities across Canada, hosted by CTV’s Your Morning’s Anne-Marie Mediwake; Jamar McNeil, co-host of Marilyn Denis and Jamar on CHUM 104.5; and Candy Palmater, broadcaster and comedian. The co-hosts will be joined by guests sharing their personal stories alongside mental health experts from BIPOC communities to cover topics that include intergenerational trauma, first generation immigrant experiences, language barriers and how stigma affects men’s mental health.

Last year, Bell introduced the Bell Let’s Talk Diversity Fund to its CSR program, supporting the mental health and well being of BIPOC communities. To date, the company has distributed $2.25 million in grants to support organizations working to improve access to mental health care for BIPOC communities.

Media Pulse partners with Innovid to bring new capabilites to CTV offering

Connected TV marketplace Media Pulse Insights & Technology has partnered with Innovid, an independent CTV advertising and measurement platform, to bring advanced CTV creative advertising capabilities to Canadian advertisers.

Innovid uses its CTV measurement capabilities to produce personalized and interactive video advertisements for brands and works with TV programmers to create new formats.

Since launching last year, Media Pulse has made it possible for brands to engage CTV viewers in a targeted and measurable way while enabling Tier 1 and 2 publishers to monetize their inventories. The company’s partnership with Innovid further strengthens its ability to offer advanced CTV solutions.

Media Pulse launched its interactive CTV capabilities in Canada with Chevrolet, through the automaker’s media agency Carat. The ad has been running on a number of premium apps and properties on the Roku platform. It went live in September and will run through the end of the year.

National Arena Marketing Group aims to make arena advertising more seamless

Sport-Media Marketing and Futuresign Multimedia Displays have partnered to create National Arena Marketing Group, a joint venture that will cover advertising in 70% of the community arena and sports complexes in Canada.

The joint venture is meant to pair the companies “synergy, strategy, expertise, pricing, and campaign management deployment” to provide a better advertising and sponsorship experience, including benefits in having a unified pricing structure. The companies will also offer new integrated functionality to make the client experience more seamless and personalized.