Fuel renews agreements with Le Monde and Unify

Combined, the French media companies reach more than 3.5 million Quebecers monthly.

Fuel Digital Media has renewed its media representation agreements with two France-based media groups Groupe Le Monde and Unify.

The Montreal-based firm has been repping the digital advertising inventory of Groupe Le Monde to Canadian agencies and advertisers since 2018. Groupe Le Monde includes French media brands such as Le Monde, Courrier International and L’Obs. Combined, their websites reach over two million readers in Quebec every month, over-indexing with educated and high-income households.

Unify has just started its third year with Fuel Digital Media as representative of its lifestyle media brands Aufeminin, Doctissimo and Marmitton. This portfolio enables advertisers to reach over 1.5 million Quebecers interested in fashion, beauty, sexuality, health, wellness, cooking, and fine dining.