Staff
The Bay launches its fall lookbook on Pinterest
The retailer is hoping to reach Gen Z consumers at the moment they are making big life and home decisions.
CMDC begins a new push to champion local media
A World News Day campaign is step one in the organization’s efforts to lead conversations about investing in trusted outlets.
Blue Ant unveils greenlights and openings for sponsors
The company’s slate of programming includes factual and entertainment content covering the paranormal, travel and technology.
Corus promises brand opportunities with ET’s weekend expansion
The one-hour ET Canada Weekend debuts Sept. 18 with Sangita Patel tackling hosting duties.
SJC shows why you should trust the printed word
Instead of telling people why it’s important, the publisher of Maclean’s asks people to think about print’s value for themselves.
S4 Capital merges core brands MediaMonks and MightyHive
The merger brings together a team of almost 6,000 people under a single brand and P&L as part of S4′s plan to create “disruptive change.”
Upfronts ’21: Children Ruin Everything and Amazing Race Canada headline Bell Media schedule
Bell Media also commissioned new Crave originals including a Letterkenny spinoff, four-part doc series Thunder Bay, as well as a raft of French-language originals for specialty networks.
Canada’s Got Talent and Bachelor In Paradise Canada headline Citytv schedule
Rogers Sports & Media is reviving the talent competition series and has ordered a new Bachelor aftershow.
The next steps for BlueFocus International
CEO Brett Marchand has plans to build a centralized data team and expand its offerings in Europe, Asia and the U.S.
Mitsubishi chooses Jan Kelley as AOR
The agency will lead both brand communications and media for the automaker as it adopts a digital-first marketing strategy.
The Egg Farmers update targeting strategy for new campaign
The organization has partnered with theScore and Flipp to better target demos where it sees opportunity for growth.
Spotted: Kraft Heinz keeps things slow
OOH focused on anything that tests your patience is part of a campaign centred on a website that intentionally takes forever to load.
More job cuts hit Bell Media
The director of original programming, factual and reality has been let go, on top of 210 cuts across departments in the Toronto area.
How BMO made and targeted 281 pieces of custom content
The bank utilized YouTube Director’s Mix to create content customized to its audience’s passion points.