Christopher Lombardo
RBC prioritizes digital to reach young music lovers
While broadcast still has a role, the bank finds that YouTube and Instagram have driven the most engagement for RBCxMusic.
Why Starcom used Pinterest to keep Cracker Barrel top of mind
Affinity marketing and contextualized videos help drive trial, but also serve longer-term brand goals heading into the holidays.
IGA and Ricardo are starting home ec classes for grown-ups
The grocer is leveraging the media platform to address an emerging deficit in basic food management skills.
Gamers are gaming and streaming more often
Samsung analyzed the behaviour and content preferences of the 1.5 million users that use its smart TVs for video games.
Why Loblaw is avoiding the hard sell in its new content series
New videos on the PC Insiders Project are focused on engaging consumers and loyalty members around subjects they care about, like sustainability.
Team Canada suits up with Lululemon as its new official outfitter
The activewear brand takes over from Hudson’s Bay, which had handled these duties since 2005.
Aldo leans more into digital to change millennial perceptions
The second edition of the shoe retailer’s digital-first campaign is continuing a strategy of meeting customers where they are.
Publicis names David Rusli chief strategy and data officer
The agency has combined its data and strategy capabilities as one business function to take a more human view on analytics.
IKEA focuses on visibility for season two of its web series
Trailer promotion, higher impact placements and snackable content seize on an opportunity to extend the consumer journey.
Bell Media develops social opps for back-to-school and holiday shopping
It’s looking to leverage Twitter Spaces as a way to mention products through live audio conversations with its show hosts.
Media operating revenue jumps at BCE
The company reported a 30% spike driven by increased advertiser spending, as well as gains from Noovo, more Crave subscribers and a record-setting sports broadcast.
WPP reports solid Q2 growth
The Canadian market was one of the company’s strongest, with GroupM performing particularly well during the first half of the year.
Olympic talent outdraws variety show talent, at least in the GTA
Tokyo 2020 opening ceremonies captures the attention of viewers in the east, as conventional news gathers steam in the west.
Goodfood returns to top Toronto airwaves: Media Monitors
Meanwhile, the Government of Quebec continued to purchase the most radio spots in Montreal, while McDonald’s activity surged in both markets.