Josh Kolm
Just For Laughs hires new CMO to further its growth
Jacqueline Grossman has been tasked with continuing the company’s international expansion and digital transformation.
GE Appliances signs on to sponsor Canada Soccer
The new official appliance partner of Canada’s national team will bring a fully integrated activation ahead of World Cup qualifiers.
ZoomerMedia acquires BlogTO parent Freshdaily
The 45-plus focused media company aims to diversify its audience and provide more cross-selling opportunities for advertisers.
ICYMI: How Facebook could monetize the metaverse
Plus, Tata signs on to sponsor Toronto Waterfront Marathon and CBC elevates one of its podcasting leaders.
Mobile adtech company Ogury opens Toronto office
Sandra Mackechnie has been hired as country manager to bring the company’s cookie-free ad targeting to Canadian advertisers.
Cossette Media hires new head of biddable media
Amy Kappus joins from Dentsu, the latest in the agency’s effort to boost its digital expertise with senior hires.
Canada Soccer scores sponsorship from GoGo Squeez
Materne’s health kids’ snack is aiming to reach a growing fanbase for the Canadian national teams and Canadian Premier League.
9-1-1: Lone Star hits the top of the ratings: Numeris
Meanwhile, the debut of Le bonheur brought in big ratings for TVA in Quebec.
WestJet picks Touche! as media AOR
The airline aims to put the agency’s data and tech capabilities to work on an insights-driven, digital-first media strategy.
Mediabrands hires first head of DEI
Rayyan Kamal will collaborate with working groups across the network to facilitate new initiatives within its strategy.
Canadian Cancer Society jumps to the top: Media Monitors
Many brands continued recent radio pushes in both Toronto and Montreal.
DAZN retools leadership as it pursues betting and ecommerce
New sole CEO Shay Segev has been tasked with pursuing new “fan engagements” for the sports streamer.
Noovo launches its digital news platform
The “final piece” of Bell Media’s French news division aims to extend reach to audiences across platforms.
Torstar hires new head of digital ad products
Chris Patheiger will lead development as the publisher continues to invest in data and performance.
People Moves: Stingray adds new strategy exec to research arm
Plus, Rogers makes Staffieri’s CEO role permanent and CTV picks a new leader for its news division.
