Josh Kolm
Starcom, Publicis top new business rankings for first half of 2021
Accounts like Stellantis, OLG, TD and Nestle caused the most movement.
Metrolinx buys big in Toronto: Media Monitors
Automakers also made their presence known on the airwaves in both Toronto and Montreal.
CIBC takes on sponsorship of the Montreal Canadiens
The bank gets placement on helmets and centre ice as part of the new multi-year deal.
UB Media gets into condos by acquiring MaxTV
The place-based company rounds out its offering with one of Canada’s biggest residential signage network.
Publicis promotes Veronik L’Heureux to lead Spark Foundry
The longtime agency leader is taking over for a departing Bettina Heimrath.
TSN, Sportsnet announce Raptors schedules
Intuit joins the ranks of Tangerine, Toyota and Burger King as a broadcast sponsor.
ICYMI: StackAdapt adds reporting for offline sales
Plus, Twitter grows its partner program and Mindshare picks up Media Agency of the Year honours from the Effies.
People Moves: Camden grows its media hub
Plus, Canadian Tire adds to performance team and Sportnet’s Jim Hughson retires from the booth.
CDMQ merges with the A2C
After joining forces, the association will continue to support Quebec’s media industry by forming a new permanent committee.
CAA extends its sponsorship with Mirvish
In addition to its previous activations, the brand gets the naming rights to what is now the CAA Ed Mirvish Theatre.
Ideon partners with cannabis DSP Traffic Roots
The company hopes to solve a pain point around scale for advertisers in the highly regulated space.
Over three million Canadians tuned in to leaders’ debates: Numeris
Outside of politics, America’s Got Talent continues to be a top performer heading into its season finale.
CPC continued its Toronto radio push in election’s final week: Media Monitors
A number of brands maintained strong buys in both Toronto and Montreal last week.
Hivestack makes big push into U.S. with Clear Channel
Inventory that reaches 100 million people monthly is now available through the Hivestack SSP.
Omnicom to build new dedicated team for Mercedes-Benz
Adding the rest of the automaker’s work to its media assignment, the holding company will create a dedicated team to begin work in 2022.