Josh Kolm
Grey Cup takes the top spot across Canada: Numeris
In addition to being the top-rated show nationally, the game was also number one across every major English market.
Most-read of 2021: Media Companies
From major players to independent local news publishers, the MiC readers were most interested in.
Most-read of 2021: Agencies
The appointments, departures and business wins that got the most attention from reader’s this year.
People Moves: GroupM hires new marketing and business leader
Plus, Jordana Fatsis joins Neo and True Media hires first head of performance media.
Alex Panousis and Dentsu Media part ways
The agency says its CEO and chair is moving on as it moves to the “next chapter” of its transformation plan.
ICYMI: TSN to air its first RBC Training Ground special
Plus, Cineplex awarded $1.24 billion in Cineworld suit and TSN prepares to air RBC Training Ground finale.
Spotted! Interac’s living out-of-home ads
The transparent boards and window posters aim to highlight the holiday moments Canadians are returning to this year.
9-1-1 nabs the top spot: Numeris
Meanwhile, Chanteurs masques entering the post-season opens up a spot at the top of the ratings in Quebec.
Triangle Rewards makes a big radio buy in Toronto: Media Monitors
Mobile Klinik, Planet Fitness and Sephora also boosted their radio presence last week.
Spotted! Fizz’s personalized transit ads
The low-cost carrier turned a bus shelter into a green screen to highlight its flexible plans.
CSI, Chanteurs masques top the ratings: Numeris
Meanwhile, CFL and NHL games performed well in major markets throughout the country.
QSRs jump to the top in Toronto and Montreal: Media Monitors
McDonald’s managed to knock the Government of Quebec out of the number one spot in Montreal.
How holiday shopping impacts programmatic costs
Analysis from MiQ shows demand has a predictable impact on inventory, but there are ways to get the most out of your investment.
Spotted! Bringing theatre back to life with Instagram AR
Zulu Alpha Kilo helped the Young People’s Theatre remind its core audience of the benefits of performing arts.
Beneva signs sponsorship with Videotron Centre
The insurance company takes on La Capitale’s duties presenting the arena’s events, as well as the Quebec Ramperts.
