Josh Kolm

Contact Josh by sending an email to jkolm@brunico.com

Articles by Josh Kolm
pexels-eren-li-7241646

Which advertising channels do consumers like most?

Kantar’s Media Reactions report also dives into the advantages local and global media have over each other.

Screen Shot 2021-09-01 at 10.49.54 AM

Private Eyes holds on to top spot: Numeris

But America’s Got Talent was the highest-rated show in most individual markets.

pexels-pixabay-39582

DAZN expands global partnership with Snapchat

The streamer is taking a “meet them where they are” approach to get younger audiences interested in its boxing content.

Kruger Products L-P--Canada-s Unique Cashmere Collection to Host

Cashmere to debut its fashion collection on CTV

Kruger’s flagship CSR program moves to broadcast after last year’s virtual pivot.

radio

Air France, Planet Fitness buy big in Toronto: Media Monitors

Wireless brands also maintained their recent buying habits, while automakers kept up their buys in Montreal.

pexels-cottonbro-4009409

Less than half of households will use pay TV next year

A report from eMarketer also predicts digital video, streaming audio and social media will continue to take up more of Canadians’ time.

pexels-nana-dua-3586249

ICYMI: Apple creates its own partner program

Plus, Walmart’s own DSP is coming and Fire & Flower to purchase another media platform.

groupeparkals

Alouettes sign Groupe Park Avenue as a sponsor

The dealership network’s first professional sports partnership will kick off with a season ticket campaign.

TorontoStar1

People Moves: Toronto Star adds four to leadership team

Plus, PR firm Zeno is growing its paid media team and Wavemaker makes another North American leadership appointment.

privateeyes

Private Eyes gets back on top: Numeris

Meanwhile, reality TV continues to be a strong performer for summer viewers.

pexels-andrea-piacquadio-919436

How to keep up with consumers’ changing retail behaviour

MiQ’s Jason Furlano explains how an omnichannel approach provides key insights about the best moments for ad targeting.

radio

Telcos take the top in Toronto: Media Monitors

Party ads have also begun to take up their share of radio plays ahead of the federal election.

pexels-lukas-669623

Canadian ad spend recovery outpacing other markets

SMI’s Q2 data shows spending was up 77% in Q2, suggesting the country is back into growth mode.

staples

Staples signs on with the Toronto Raptors

The sponsorship will also include a speaker series tied to the retailer’s community-building efforts.

pexels-lukas-669615

Advertisers overestimate impact of targeting on sales

A study also suggests marketers and media agencies underestimate the importance of creative and its reach.