Josh Kolm
Which advertising channels do consumers like most?
Kantar’s Media Reactions report also dives into the advantages local and global media have over each other.
Private Eyes holds on to top spot: Numeris
But America’s Got Talent was the highest-rated show in most individual markets.
DAZN expands global partnership with Snapchat
The streamer is taking a “meet them where they are” approach to get younger audiences interested in its boxing content.
Cashmere to debut its fashion collection on CTV
Kruger’s flagship CSR program moves to broadcast after last year’s virtual pivot.
Air France, Planet Fitness buy big in Toronto: Media Monitors
Wireless brands also maintained their recent buying habits, while automakers kept up their buys in Montreal.
Less than half of households will use pay TV next year
A report from eMarketer also predicts digital video, streaming audio and social media will continue to take up more of Canadians’ time.
ICYMI: Apple creates its own partner program
Plus, Walmart’s own DSP is coming and Fire & Flower to purchase another media platform.
Alouettes sign Groupe Park Avenue as a sponsor
The dealership network’s first professional sports partnership will kick off with a season ticket campaign.
People Moves: Toronto Star adds four to leadership team
Plus, PR firm Zeno is growing its paid media team and Wavemaker makes another North American leadership appointment.
Private Eyes gets back on top: Numeris
Meanwhile, reality TV continues to be a strong performer for summer viewers.
How to keep up with consumers’ changing retail behaviour
MiQ’s Jason Furlano explains how an omnichannel approach provides key insights about the best moments for ad targeting.
Telcos take the top in Toronto: Media Monitors
Party ads have also begun to take up their share of radio plays ahead of the federal election.
Canadian ad spend recovery outpacing other markets
SMI’s Q2 data shows spending was up 77% in Q2, suggesting the country is back into growth mode.
Staples signs on with the Toronto Raptors
The sponsorship will also include a speaker series tied to the retailer’s community-building efforts.
Advertisers overestimate impact of targeting on sales
A study also suggests marketers and media agencies underestimate the importance of creative and its reach.