Josh Kolm
Corus ends fiscal with big boosts in ad revenue
The company also reported that new approaches to selling TV ads now make up 34% of the revenue they generate.
Revenue up across the board at IPG in Q3
The company’s recovery takes off, with double-digit growth across every region and service offering.
Rogers revenue stays flat in Q3
Roughly in line with analyst expectations, the media segment was impacted by the late timing of last year’s NHL and NBA seasons.
Torstar names Brandon Grosvenor as CRO
The former Microsoft and Postmedia exec will lead ad revenue efforts across the company.
CSI: Vegas gets a big debut: Numeris
The fifth installment in the drama series was the first of the fall season to top two million viewers.
![Carousel of Dreams - Yonge-Dundas[1]](https://piano.mediaincanada.com/wp/wp-content/uploads/2021/10/carousel-of-dreams-yonge-dundas1-300x172.jpeg)
Spotted! Air Miles’ prize-filled baggage carousel
The 40-foot “Carousel of Dreams” brought a new brand positioning about the ease of getting rewards to the streets of Toronto.
Automakers buy big in Montreal: Media Monitors
Meanwhile, Bell holds on to its spot as the most active radio advertiser in Toronto.
ICYMI: Apex Mobile launches in-game ad division
Plus, Blue Ant creates a dedicated influencer offering with The Influence Agency and Pompe extends into Ontario.
Big brands sign on for season two of Canada’s Drag Race
Shoppers Drug Mart, Coca-Cola, Neutrogena and Fido are among those taking a content-focused approach to integration.
The Trade Desk begins testing UID 2.0 in Canada
Rogers Sports & Media, Kijiji and Comscore are among those participating in the live beta for the cookie alternative.
The Good Doctor returns on top: Numeris
Meanwhile, Chanteurs masqués continues to bring in big ratings among French viewers.
Publicis Groupe continues to boost organic revenue in Q3
The company’s digital and data investments have chairman Arthur Sadoun optimistic about the months ahead.
MiQ expands into DOOH with Hivestack
The firm will use the programmatic platform’s DSP, while also giving more partners access to its audience segments.
Bell, McDonald’s boost their radio buys: Media Monitors
Both brands made big buys in Toronto and Montreal last week.
Discovery+ to launch in Canada
The ad-supported tier will maintain the company’s focus on ad-light, engagement heavy viewing experiences.
