Josh Kolm
Hivestack opens its ad server to outside SSPs
Bringing a version of header bidding to digital OOH is meant to ease complexity that is growing in the category.
People Moves: Havas names North American CEO
Plus, IMI adds CRO for SponsorPulse divison and GymTV makes a pair of Canadian appointments.
Novus makes senior promotions as it launches new planning service
Sarah Kim and Dan Mak take on new responsibilities as the agency launches a “help desk” for those needing OOH expertise.
The Rookie debuts on top: Numeris
Election night coverage also brought in big ratings for several networks.
Wavemaker integrates Amazon’s audience API into planning
The partnership comes following last week’s ecomm-focused venture between WPP and Snap.
Accenture signs on as Diversity and Inclusion Partner for the Canada Games
The company aims to provide a safe and welcoming experience so athletes and spectators can focus on the competition.
Metrolinx, Government of Quebec hold top spots: Media Monitors
Banks also continued to be highly active advertisers in both Toronto and Montreal.
Home appliances to continue big increases in ad spending
Zenith’s latest forecast suggest the investments people have made into their homes during the pandemic will continue.
ICYMI: Hilite hires new VP to manage deal with Addope
Plus, OKD merges with Brandfire and the Competition Bureau seeks public comment on Rogers-Shaw deal.
Boom in digital video expected to continue
Though growth is starting to normalize, data from eMarketer shows viewership has hit levels previously expected for 2024.
Dentsu launches new offering for gaming
The services are meant not just to provide in-game ads and esports activations, but game and IP development that will resonate with the broader gaming culture.
Ads, brand safety and shopability get the spotlight from TikTok
The company’s first virtual business event aimed to show advertisers it has the tools and partnerships they expect from a social platform.
TVA’s Masked Singer adaptation tops the ratings: Numeris
Three French shows out-performed the Emmys and the America’s Got Talent finale.
Starcom, Publicis top new business rankings for first half of 2021
Accounts like Stellantis, OLG, TD and Nestle caused the most movement.
Metrolinx buys big in Toronto: Media Monitors
Automakers also made their presence known on the airwaves in both Toronto and Montreal.
