Mike Connell
2021 Media AOY Silver: Wavemaker’s chips fall into place
How the media agency’s “provocative planning” approach helped its clients through the last two years.
2021 Media AOY Gold: Initiative weaves its own Storyline
While the media agency works to identify exposure opportunities for brands, its new content division aims to create relevance.
The Verdict: How SickKids built a net-new audience for a new event
The virtual, nation-wide Millions Reasons Run exceeded funding expectations by 129% due to a nimble, digital-first and data-fuelled effort.
ICYMI: CBC adds to its Olympic programming
Plus, COMMB announces first programmatic members and social networks open up to Media Rating Council.
Acast adds Crooked Media podcasts
Through the deal, Acast can connect Canadian advertisers and sponsors to popular podcasts like Pod Save America.
Announcing the 2021 MIAs jury
Eleven jurors will put this year’s MIA entries through their paces after a year-long pandemic-fuelled hiatus.
Pointsbet taps Scott Vanderwel for CEO
Hiring the former Rogers exec paves the way for Pointsbet to start offering single-sports betting service in Canada once Bill C-218 is official.
Blue Jays bolster Rogers’ Q2
Sports programming and Blue Jays baseball attributed to an 84% increase in media revenue for the quarter.
Euro Cup finals take the top TV spots: Numeris
TSN and CTV coverage of the Euro 2020 finals dominated TV screens across the country, and multi-day viewing kept the Stanley Cup Playoffs in contention.
Google Canada taps Laura Pearce as new head of marketing
Pearce joins Google Canada from Twitter Canada, where she headed the platform’s marketing efforts.
Virgin Plus taps into the Olympics for high visibility
The brand is trying some new tactics for broad, yet more targeted reach at the same time.
Automotive dominates radio for the week: Media Monitors
Volkswagen led in Toronto, with car categories making up most of Montreal’s rankings.
CBC lays out Tokyo 2020 Olympic coverage
Pre-coverage begins Wednesday, with a content slate that provides 3,725 hours of coverage across platforms.
Book publishers and retailers tap into TikTok
A community of readers have driven over 13 billion views to the “#booktok” hashtag in 2021.
