Nick Krewen
What SJC has planned for the new Canadian Business
EIC Charlotte Herrold talks about a relaunch that will bring more focus on the “innovation economy,” along with new sections and advertising opportunities.
How the federal parties have been using Facebook this election
Liberal and NDP spend with the company’s platforms alone is set to surpass total digital spending from 2019.
Qtrade consolidates its assignment with King Ursa
The Toronto-based agency will handle creative and media as the digital investment platform increases its digital spending.
AdStash becomes largest programmatic health network
The addition of 325 IDS Canada screens brings the signage platform’s monthly impressions over four billion.
Kraft Heinz turns Twitch into a streaming store for KD
Kraft Heinz let users exchange in-platform currency for its new Flavour Boosts as a way to show up where its target is.
Yonge-Dundas Square is giving away ad space
Five digital screens will be provided, for free, to clients that are doing activations in the Square below.
Mobi Plus hires new VP, eyes gaming for growth
The newly lauched mobile media company has hired Mat Wildbore to handle sales operations as it looks to establish itself in Canada.
Sportsnet to give SN Now a facelift
The streaming service is working with Firstlight Media and Deltatre to revamp its tech stack and interface, which includes improved advertising units.
Upfronts ’21: Bell Media reveals slate of buzzy international acquisitions
The Wonder Years reboot, Big Leap and The Cleaning Lady top CTV’s 2021-22 primetime slate.
Digital newcomer Nextdoor finds an opportunity to step up
Nextdoor is still a newbie in Canada, but amidst a social isolation-fuelled surge, it’s introducing new tools in response.
Torstar revamps Save.ca to chase bottom-funnel activity
The company says it has national advertisers down, but it’s trying to focus more on local elements.
Wavemaker’s three recent promotions signal change
CEO Kristie Painting says the promotions of Derek Bhopalsingh, Cory Chisholm and Andy Braunston are part of Wavemaker’s efforts to be an “agency of the future” and focus on strategy-first.
Advanced TV products drive buoyancy in Canada
Overall, the agency predicts a 3.9% increase in Canada’s advertising market next year.
Earth’s Own picks Media Experts
The non-dairy beverage producers will focus mainly on digital media in order to increase brand awareness and trial.