Nick Krewen
True Media taps advanced video targeting for Callia
A mix of traditional TV buys and data-driven contextual targeting are helping the online floral retailer find exactly who is looking for a bouquet this Valentine’s Day.
Pound & Grain builds out its media offering
Josee Thibault joins the digital agency as its first media director as it pursues new opportunities through integrating media, creative and strategy.
Will brands other than Facebook become ‘meta’?
Tech gurus Mitch Joel and Cam Wykes look beyond the name change to what it means for adoption of VR and AR.
What SJC has planned for the new Canadian Business
EIC Charlotte Herrold talks about a relaunch that will bring more focus on the “innovation economy,” along with new sections and advertising opportunities.
How the federal parties have been using Facebook this election
Liberal and NDP spend with the company’s platforms alone is set to surpass total digital spending from 2019.
Qtrade consolidates its assignment with King Ursa
The Toronto-based agency will handle creative and media as the digital investment platform increases its digital spending.
AdStash becomes largest programmatic health network
The addition of 325 IDS Canada screens brings the signage platform’s monthly impressions over four billion.
Kraft Heinz turns Twitch into a streaming store for KD
Kraft Heinz let users exchange in-platform currency for its new Flavour Boosts as a way to show up where its target is.
Yonge-Dundas Square is giving away ad space
Five digital screens will be provided, for free, to clients that are doing activations in the Square below.
Mobi Plus hires new VP, eyes gaming for growth
The newly lauched mobile media company has hired Mat Wildbore to handle sales operations as it looks to establish itself in Canada.
Sportsnet to give SN Now a facelift
The streaming service is working with Firstlight Media and Deltatre to revamp its tech stack and interface, which includes improved advertising units.
Upfronts ’21: Bell Media reveals slate of buzzy international acquisitions
The Wonder Years reboot, Big Leap and The Cleaning Lady top CTV’s 2021-22 primetime slate.
