Nick Krewen

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Articles by Nick Krewen
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CTV serves up post-Bowl timeslot for MasterChef Canada

The broadcaster looks to cook up a sizeable post-football game audience for the popular format.


Bike for Beats rolls out in Ottawa

The inaugural media campaign for the soon-to-be annual event launches this week in Ottawa, using TV, radio and social media to build a support base for the University of Ottawa Heart Institute.


East Side Mario’s budda-booms back to its roots

After reviving its signature slogan and jingle for a recent contest, the Italian food franchise decides to stick with what it knows.


Survivor edges out CSI

Big Bang Theory also makes an impressive impact.


Hellmann’s counsels Canadians on real food

The foodco unleashes a national media campaign to announce an ingredient switchover.


Payless boots up mobile marketing

A new campaign offering consumers discounts via text message marks the retailer’s first foray into the digital realm.


Aeroplan soars in Toronto: Media Monitors radio rankings March 29 to April 4, 2010

While AlarmForce cracks #1 in Montreal, there’s a lot of mobility in the Toronto market.


Onestop launches digital OOH agency network

Toronto’s Cossette, Mediacom and Media Experts are the first agencies on board.


ING Direct starts big dialogue with small biz

The online bank is targeting a new sector of clients – small business – with a public-facing media campaign focusing on business benefits.


Northwest Territories pitches Canadians to relocate

The NWT Government invites folks to ‘Come Make Your Mark’ through an extensive multimedia campaign that will first focus on Northern Ontario.


BNN talks tax with high-income earners

Two weeks before Canadians file their annual taxes, BNN lends a helping hand via a 30-minute interactive talk show, Talking Tax.


GLEE-FM takes to the airwaves

103.9 FM goes Glee-full for a day in a special Canwest promotion. The Toronto radio station will devote a full day of programming to the hit Global TV show.


Dairy Queen Canada launches media blizzard

Dairy Queen Canada celebrates the 25th anniversary of its signature treat with a national tour and media campaign complete with its own fan club, the Blizzmanns.


Cmore connects print, online with shortcodes

The new service – which uses shortcode text messages to deliver additional content – is being beta tested with two Canadian daily newspapers.


American Idol sings its way to another weekly win

Grey’s Anatomy came in a close second for the week with 2.796 million viewers.