Patti Summerfield

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Articles by Patti Summerfield

OpenWeb acquires Hive Media Group to boost first-party capabilities

The audience management company is looking to build on its suite of tools that help publishers understand their audiences.


Kruger partners with House & Home to reach the design-savvy

Custom content extends beyond print and digital into homes, with a new line of Scotties boxes designed by H&H’s chief designer


The Chopped Leaf signs on with the Edmonton Oilers

Assistant captain Darnell Nurse will help the QSR spread its healthy message across in-arena, digital and broadcast platforms.

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OverActive Media adds to marketing leadership in pursuit of growth

RBC’s Matt Glynn will not only lead marketing for OAM’s esports teams, but spearhead other media growth initiatives.


Fuel renews agreements with Le Monde and Unify

Combined, the French media companies reach more than 3.5 million Quebecers monthly.

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TD signs on with The Brandon Gonez Show

In addition to being the official bank of the YouTube news show, TD will sponsor a feature on financial literacy for diverse communities.


Zenith names new execs to lead focus on first-party data

Nikki Stone and Clare Street will lead the agency’s evolved mandate, which is reimagining “ROI” in a cookie-less world.


Connected TVs are leaping ahead in household penetration

MTM’s latest analysis also shows use goes way up for families with children.


Thinktv’s Kathy Gardner announces her retirement

The organization’s VP of media insights has had a major impact on measurement and data over her 38 years in the industry.


Cossette Media names a pair of new VPs

Kim Joubert returns to the agency to lead its Quebec and East region, while Genevieve Marchand takes a new activation leadership role.

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Cogeco debuts live ad reads on Montreal radio stations

The format is meant to capitalize on the familiarity of loyal listeners and avoid redundancy in messages.


Horizon picks new head of investment

One of several recent promotions, Jenny Croswell expands her remit to include cross-media deals and agency operations.

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BuzzFeed brings Shopping+ to Canada

The editorial-led hub still offers a wealth of possibilities (and lifts to performance) for brands.