Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield
Programmatic-Advertising

OpenWeb acquires Hive Media Group to boost first-party capabilities

The audience management company is looking to build on its suite of tools that help publishers understand their audiences.

scottiesfeatureimage

Kruger partners with House & Home to reach the design-savvy

Custom content extends beyond print and digital into homes, with a new line of Scotties boxes designed by H&H’s chief designer

ad2

The Chopped Leaf signs on with the Edmonton Oilers

Assistant captain Darnell Nurse will help the QSR spread its healthy message across in-arena, digital and broadcast platforms.

McGlynn Headshot

OverActive Media adds to marketing leadership in pursuit of growth

RBC’s Matt Glynn will not only lead marketing for OAM’s esports teams, but spearhead other media growth initiatives.

lemonde

Fuel renews agreements with Le Monde and Unify

Combined, the French media companies reach more than 3.5 million Quebecers monthly.

Screen Shot 2022-01-18 at 9.23.38 AM

TD signs on with The Brandon Gonez Show

In addition to being the official bank of the YouTube news show, TD will sponsor a feature on financial literacy for diverse communities.

nikkiclare

Zenith names new execs to lead focus on first-party data

Nikki Stone and Clare Street will lead the agency’s evolved mandate, which is reimagining “ROI” in a cookie-less world.

pexels-cottonbro-4009409

Connected TVs are leaping ahead in household penetration

MTM’s latest analysis also shows use goes way up for families with children.

kathygardner

Thinktv’s Kathy Gardner announces her retirement

The organization’s VP of media insights has had a major impact on measurement and data over her 38 years in the industry.

Kimandgenevieve

Cossette Media names a pair of new VPs

Kim Joubert returns to the agency to lead its Quebec and East region, while Genevieve Marchand takes a new activation leadership role.

StatsRadio Motion Design Studio

Cogeco debuts live ad reads on Montreal radio stations

The format is meant to capitalize on the familiarity of loyal listeners and avoid redundancy in messages.

Jenny-Croswell2

Horizon picks new head of investment

One of several recent promotions, Jenny Croswell expands her remit to include cross-media deals and agency operations.

Screen Shot 2022-01-10 at 12.10.19 PM

BuzzFeed brings Shopping+ to Canada

The editorial-led hub still offers a wealth of possibilities (and lifts to performance) for brands.