Patti Summerfield
IAB goes deep on $9.62 billion in digital spending
Search, social, digital out-of-home and connected TV were (and may continue to be) big drivers of growth.
ICYMI: Bell launches Let’s Talk podcast
Plus, Media Pulse strikes partnership to create CTV formats and a new group is formed to cover 70% of community arena advertising.
iProspect names first North American CEO
In addition to leading teams in U.S. and Canada, Danielle Gonzales will help the agency transition into a full-service performance agency.
Facebook outage offers a lesson in diversification
Monday’s six-hour disruption shows why agencies can’t rely too heavily on one property, or be ready to respond on a dime.
News Media Canada shares the truth delivered by newspapers
A campaign for National Newspaper Week is running in over 350 outlets, supported by OOH targeting small communities.
Automotive, betting and gaming sites have gotten big traffic boosts
Vividata’s SCC Metrica Fusion Database finds related sites have seen increases in both total traffic and repeat visits.
Sportsnet unveils new radio lineup
Airing in Toronto and available on-demand nationally, the lineup is focused on individual teams and being responsive to what’s happening in sports.
Spotify launches a campaign to attract advertisers
The platform is backing up the campaign’s claim that its listeners are highly immersed with research diving into their engagement levels.
NLogic launches its real-time TV ad measurement platform
Adgile’s Catalyst platform will now allow Canadian advertisers to attribute traditional ads and brand integrations to business outcomes.
Spotted! OLG’s dreams are big enough to crush a car
Lottery spending hits the street to show people across Ontario just how big the next Lotto Max jackpot is.
Two-thirds of Android apps ask for ‘dangerous’ permissions
Analysis by Pixalate shows an increase in the number of apps that require users to authorize access to potentially sensitive info.
Roku brings its omni-screen digital ad platform to Canada
OneView allows advertisers to plan, buy and measure across streaming and CTV formats, as well take a holistic view of an audience.
Allvision names new EVP as its president of media departs
Jennifer Bidwell assumes leadership of the DOOH company’s sales division as Brand Newman pursues new opportunities.
7-Eleven extends TSN hockey partnership into gaming
The convenience retailer will now sponsor all of BarDown’s sports video game related content.