Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield
digitalads

IAB goes deep on $9.62 billion in digital spending

Search, social, digital out-of-home and connected TV were (and may continue to be) big drivers of growth.

fromwherewestand

ICYMI: Bell launches Let’s Talk podcast

Plus, Media Pulse strikes partnership to create CTV formats and a new group is formed to cover 70% of community arena advertising.

Danielle Gonzales Headshot

iProspect names first North American CEO

In addition to leading teams in U.S. and Canada, Danielle Gonzales will help the agency transition into a full-service performance agency.

Facebook

Facebook outage offers a lesson in diversification

Monday’s six-hour disruption shows why agencies can’t rely too heavily on one property, or be ready to respond on a dime.

unnamed(2)

News Media Canada shares the truth delivered by newspapers

A campaign for National Newspaper Week is running in over 350 outlets, supported by OOH targeting small communities.

ivana-cajina-WPVtT0MEM00-unsplash

Automotive, betting and gaming sites have gotten big traffic boosts

Vividata’s SCC Metrica Fusion Database finds related sites have seen increases in both total traffic and repeat visits.

pexels-burst-374777

Sportsnet unveils new radio lineup

Airing in Toronto and available on-demand nationally, the lineup is focused on individual teams and being responsive to what’s happening in sports.

Still 2 - Hero Image - FINAL

Spotify launches a campaign to attract advertisers

The platform is backing up the campaign’s claim that its listeners are highly immersed with research diving into their engagement levels.

pexels-cottonbro-4009409

NLogic launches its real-time TV ad measurement platform

Adgile’s Catalyst platform will now allow Canadian advertisers to attribute traditional ads and brand integrations to business outcomes.

IMG_1567

Spotted! OLG’s dreams are big enough to crush a car

Lottery spending hits the street to show people across Ontario just how big the next Lotto Max jackpot is.

pexels-polina-tankilevitch-8553791

Two-thirds of Android apps ask for ‘dangerous’ permissions

Analysis by Pixalate shows an increase in the number of apps that require users to authorize access to potentially sensitive info.

rokuoneview

Roku brings its omni-screen digital ad platform to Canada

OneView allows advertisers to plan, buy and measure across streaming and CTV formats, as well take a holistic view of an audience.

bidwell

Allvision names new EVP as its president of media departs

Jennifer Bidwell assumes leadership of the DOOH company’s sales division as Brand Newman pursues new opportunities.

Screen Shot 2021-09-21 at 10.44.26 AM

7-Eleven extends TSN hockey partnership into gaming

The convenience retailer will now sponsor all of BarDown’s sports video game related content.