Patti Summerfield

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Articles by Patti Summerfield

Corus enlists TV and radio properties to promote MacGruber

What debuted as a streaming show is airing linearly in Canada, so the company is using Showcase and Q107 to spread the word to a bigger audience.


ANA picks partners to increase programmatic transparency

PwC, Kroll and TAG’s TrustNet will assist on a new project to eliminate fraudulent and wasteful spending.


Novo Nordisk Canada launches its first TV campaign

The pharmaceutical company is combining TV with a social campaign to spread the word about how diabetes is being defeated.


Samsung Ads launches partnership with data platforms

CTV campaigns can be activated with target audiences from six companies.


What have been the top TV opportunities in 2021?

Ratings aren’t everything. Buyers weigh in on what shows have stood out for things like brand integration and cross-platform performance.


Canada’s OOH marketplace continued its upwards trajectory into fall

The rapid expansion of economic activity and increased mobility fueled the growth of OOH media.

Brad Hugill

Mediabrands and Magna name new presidents

Brad Hugill takes a new role at Mediabrands while Leanne Burnett-Wood assumes his duties at Magna.


Mobile video and audio to be key growth areas in 2022

IAS outlines the emerging trends and priorities expected to drive change in digital advertising in the year ahead.


More Canadians follow the NHL than any other sports league

Vividata shares insights into how Canadians follow and watch their favourite sports and teams.


COMMB’s new president had a whirlwind first year

Amanda Dorenberg has spent a year taking the OOH organization from COMMB 1.0 to COMMB 2.0.


One third of young gamers also watch streaming content

MTM Jr. provides a snapshot of adoption and engagement of gaming among children under 18 in the anglophone market


COMMB certifies UB Media’s residential network

It is first residential network receiving average weekly OOH marketing impressions.


Google reveals Canada’s top trending searches in 2021

Questions about COVID vaccines, the federal election and sports lead the list of Canadian news searches.


Canadian ad market to grow by 27% by end of the year

Magna’s 2021 ad forecast puts the country’s growth ahead of the global rate.