Patti Summerfield
Corus enlists TV and radio properties to promote MacGruber
What debuted as a streaming show is airing linearly in Canada, so the company is using Showcase and Q107 to spread the word to a bigger audience.
True Media expands Re/Max assignment
The indie is now handling consumer media nationally, along with agent outreach and U.S. franchise efforts.
ANA picks partners to increase programmatic transparency
PwC, Kroll and TAG’s TrustNet will assist on a new project to eliminate fraudulent and wasteful spending.
Novo Nordisk Canada launches its first TV campaign
The pharmaceutical company is combining TV with a social campaign to spread the word about how diabetes is being defeated.
Samsung Ads launches partnership with data platforms
CTV campaigns can be activated with target audiences from six companies.
What have been the top TV opportunities in 2021?
Ratings aren’t everything. Buyers weigh in on what shows have stood out for things like brand integration and cross-platform performance.
Canada’s OOH marketplace continued its upwards trajectory into fall
The rapid expansion of economic activity and increased mobility fueled the growth of OOH media.
Mediabrands and Magna name new presidents
Brad Hugill takes a new role at Mediabrands while Leanne Burnett-Wood assumes his duties at Magna.
Mobile video and audio to be key growth areas in 2022
IAS outlines the emerging trends and priorities expected to drive change in digital advertising in the year ahead.
More Canadians follow the NHL than any other sports league
Vividata shares insights into how Canadians follow and watch their favourite sports and teams.
COMMB’s new president had a whirlwind first year
Amanda Dorenberg has spent a year taking the OOH organization from COMMB 1.0 to COMMB 2.0.
One third of young gamers also watch streaming content
MTM Jr. provides a snapshot of adoption and engagement of gaming among children under 18 in the anglophone market
COMMB certifies UB Media’s residential network
It is first residential network receiving average weekly OOH marketing impressions.
Google reveals Canada’s top trending searches in 2021
Questions about COVID vaccines, the federal election and sports lead the list of Canadian news searches.
Canadian ad market to grow by 27% by end of the year
Magna’s 2021 ad forecast puts the country’s growth ahead of the global rate.
