Patti Summerfield

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Articles by Patti Summerfield

Captions could be key to ad recall this holiday

Research from Sharethrough shows it is one way to combat ad avoidance and improve comprehension.

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Chris Williams and Kelly Sanderson sign on with Arima Data

The new hires will be leading Arima’s expansion in Canada and beyond.


How to reach techies and fashionistas this holiday

Vividata’s latest SCC Metrica Fusion Database provides an in-depth look at online behaviour of two major interest-based groups.


IAS expands Context Control to publishers

Media companies now have the option to do their own context-based targeting with the potential cookie alternative.


GroupM forecasts faster ad industry growth than previously expected

Digital will continue to control the largest portion of ad spending while TV remains an important medium for brands.


Agency execs on how the Rogers-Shaw deal could reshape the industry

If approved, the new company would have unprecedented power in the media landscape and may impact Global News.


Newcomers to Canada are more reliant on their phones

A survey by MTM finds mobile devices tend to be their primary entertainment, communications and information-seeking device.

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Canada Drives signs on with the CFL

The used car marketplace will deliver the Grey Cup to activations around this year’s host city in addition to other playoff activations.


Pattison adds Brampton Transit to its portfolio

The company now handles ad sales for nearly every transit system in the GTA.


Numeris rolls out first data from VAM

The measurement body is one step closer to its goal of a national, single-source panel capturing all video viewing.

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Spark Foundry hires new SVP to lead key accounts

Maryann Rusnak will also be the business lead on accounts including Campbell’s, Alcon and Marriott.


Advertisers are focusing on optimizing programmatic quality over cost

A report from IAS and Ipsos shows quality path optimization is going to be a major priority over the next year.

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Coty first beauty company to use new Pinterest ad option

Covergirl and Sally Hansen brands turned content from influencers into paid ads targeting Canadians on the platform.