Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield
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Captions could be key to ad recall this holiday

Research from Sharethrough shows it is one way to combat ad avoidance and improve comprehension.

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Chris Williams and Kelly Sanderson sign on with Arima Data

The new hires will be leading Arima’s expansion in Canada and beyond.

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How to reach techies and fashionistas this holiday

Vividata’s latest SCC Metrica Fusion Database provides an in-depth look at online behaviour of two major interest-based groups.

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IAS expands Context Control to publishers

Media companies now have the option to do their own context-based targeting with the potential cookie alternative.

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GroupM forecasts faster ad industry growth than previously expected

Digital will continue to control the largest portion of ad spending while TV remains an important medium for brands.

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Agency execs on how the Rogers-Shaw deal could reshape the industry

If approved, the new company would have unprecedented power in the media landscape and may impact Global News.

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Newcomers to Canada are more reliant on their phones

A survey by MTM finds mobile devices tend to be their primary entertainment, communications and information-seeking device.

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Canada Drives signs on with the CFL

The used car marketplace will deliver the Grey Cup to activations around this year’s host city in addition to other playoff activations.

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Pattison adds Brampton Transit to its portfolio

The company now handles ad sales for nearly every transit system in the GTA.

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Numeris rolls out first data from VAM

The measurement body is one step closer to its goal of a national, single-source panel capturing all video viewing.

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Spark Foundry hires new SVP to lead key accounts

Maryann Rusnak will also be the business lead on accounts including Campbell’s, Alcon and Marriott.

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Advertisers are focusing on optimizing programmatic quality over cost

A report from IAS and Ipsos shows quality path optimization is going to be a major priority over the next year.

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Coty first beauty company to use new Pinterest ad option

Covergirl and Sally Hansen brands turned content from influencers into paid ads targeting Canadians on the platform.