Patti Summerfield
Quebecor launches new auto buying site
Working with CCAQ, Otogo gives users access to offers from 890 dealers in Quebec.
WPP partners with Environics on addressable data
GroupM agencies now have access to the firm’s data products, including the cookie-free PRIZM segmentation tool.
Mediacom adds to sports and entertainment strength
Noyan Hilmi brings his content and experiential experience to the agency’s specialist division.
How Cityline is growing its digital lifestyle audience
Rogers Sports & Media is tapping some of the show’s most popular contributors to extend into new digital standalone series.
DAX signs The Investor’s Podcast network
The business- and finance-focused network of shows, including a flagship that delivers three million impressions weekly, will be available programmatically.
Liquid Media makes another acquisition
As its purchase of Indieflix is finalized, the IP monetization company has announced its intent to buy Digital Cinema United.
How OOH is ramping up across the country
As the sector approaches pre-pandemic levels, the latest from COMMB shows how different reopening approaches have impacted recovery.
ICYMI: La Presse adds a new section on Sundays
Plus, Twitter introduces new user features and LinkedIn gives up on Stories.
Reddit begins placing ads in conversations
The site’s new format appears in a place where users spend 42% of their time.
Quebecor names new digital advertising lead
Renaud Langlois will lead programmatic and DOOH teams as the company continues on its roadmap for innovation.
Increased cord-cutting doesn’t mean the end of TV
Despite the pandemic accelerating a drop in pay TV penetration, reach remains strong and presents an opportunity for new strategies.
RBC keeps up its presence at TIFF
The bank’s 14th year as a sponsor includes once again running a drive-in theatre and integrations with its music program.
Prime Video teams with Eat It Up Media to promote new series
To promote the release of Nine Perfect Strangers, branded trucks are delivering wellness smoothies across Toronto, Montreal, and Vancouver.
Rogers’ Frequency Podcast Network unveils fall slate
The company is offering ad opps within nine new podcasts that are designed to appeal to a wide range of audiences.
Kabo Fresh Dog Food partners with BuzzFeed for content campaign
The month-long brand awareness campaign is designed to reach seven million dog parents across the country.