Patti Summerfield

Horizon to open up shop in Edmonton
The agency heads west in response to a new client win, but also what it sees as “a blank canvas” opportunity for growth.

GroupM Canada picks Kevin Johnson as new CEO
The former Mediacom CEO takes over leadership of WPP’s media group from Stuart Garvie, while Urania Agas takes over his former duties.

ICYMI: Canada’s Drag Race to return for third season
Plus, Twitter roles subscription tier out to more and Corus backs a U.S. streaming service.

How the loosening of restrictions has impacted OOH
COMMB’s Q3 report shows a trend back to pre-COVID levels in cities across the country.

Canadian Tire taps Branded Cities’ 3D OOH
The boards create fully immersive scenes, which the retailer used to show off its line of pet products.

2021 Media AOY Bronze: Touche blends the art of media with the science of data
With an audience planning process that is “obsessed” with consumer signals, the agency is looking to trigger conversations on social.

IG launches CBC series to show the impact of community support
“The Dream Team” features entrepreneurs across Canada getting financial advice in pursuit of their goals.

Air Miles hits up morning shows to spark travel excitement
Media Experts worked out integrations with Corus, Rogers and TVA to promote the return of a popular contest.

Twitter Canada hires new head of marketing
Rogers Sports & Media vet Jennifer Bairos Hofer takes over full duties for the social network.

Dentsu Media hires first chief digital officer
Maura Hanley takes on the newly created, group-wide role.