Patti Summerfield
Why agencies shouldn’t sweat Meta’s ad targeting changes
Beyond the need to adhere to local regulations, removing sensitive targeting options is more of an opportunity to explore more effective methods.
Horizon to open up shop in Edmonton
The agency heads west in response to a new client win, but also what it sees as “a blank canvas” opportunity for growth.
GroupM Canada picks Kevin Johnson as new CEO
The former Mediacom CEO takes over leadership of WPP’s media group from Stuart Garvie, while Urania Agas takes over his former duties.
Sleep Country and Well.ca partner on content push
The two retailers are teaming up to show why healthy sleep is important to an overall wellness journey.
Snap rolls out single-source, multi-format buying
The tool allows brands to include all video formats in a single ad set, optimized for performance and budget.
ICYMI: Canada’s Drag Race to return for third season
Plus, Twitter roles subscription tier out to more and Corus backs a U.S. streaming service.
How the loosening of restrictions has impacted OOH
COMMB’s Q3 report shows a trend back to pre-COVID levels in cities across the country.
Verdict: Mitsubishi reaches new audiences with Reddit
The automaker used communities on the social site to go after previously untapped opportunities.
Canadian Tire taps Branded Cities’ 3D OOH
The boards create fully immersive scenes, which the retailer used to show off its line of pet products.
2021 Media AOY Bronze: Touche blends the art of media with the science of data
With an audience planning process that is “obsessed” with consumer signals, the agency is looking to trigger conversations on social.
IG launches CBC series to show the impact of community support
“The Dream Team” features entrepreneurs across Canada getting financial advice in pursuit of their goals.
Air Miles hits up morning shows to spark travel excitement
Media Experts worked out integrations with Corus, Rogers and TVA to promote the return of a popular contest.
Twitter Canada hires new head of marketing
Rogers Sports & Media vet Jennifer Bairos Hofer takes over full duties for the social network.
Social investment to continue its uptick
The latest Digital Pulse study also goes deep on which platforms seem to be seeing the most impact from in-housing.
Dentsu Media hires first chief digital officer
Maura Hanley takes on the newly created, group-wide role.
