Patti Summerfield
Wavemaker names precision marketing, investment VPs
Tracey Weinrib joins from the agency’s Sydney office, while Chimi Nwagbara makes the jump from Mediacom.
Young and BIPOC Canadians more likely to be heavy mobile internet users
Vividata’s spring data also shows which apps and activities are most popular among those on their phones the most.
Cossette Media makes a trio of senior appointments
New VPs in business leadership, performance and digital aim to help prepare clients for emerging needs.
TikTok, Instagram make their platforms more shoppable
Shopify is piloting integrations with TikTok while Instagram brings ads to its shopping interface.
NBCU’s RFP shows the need to stay focused on new measurement
The company’s shot at bodies in the U.S. shows why the development of methods like VAM is so important here.
Hivestack names new VP of global marketing
Kira LeBlanc has been elevated to bring the programmatic company’s global strategy to the 17 markets where it operates.
Half of Canadians regularly stream with AVOD
New research suggests 10% of total streaming time now goes to ad-supported platforms.
Sapsucker makes its first big media buy
Now available nationally, the sparkling water brand is going for mass awareness among conscious, urban millennials.
HBC hires new paid media lead
Doron Dinovitzer is going client side after a year at Horizon.
What do people do when they avoid advertising?
An MTM report aims to profile how Canadians react when they see TV ads, and how that behavior differs for online ads.
How Mediabrands is trying to lead the way on DEI
Executive-level buy-in and a three-pillar strategy not only aim to create internal change, but set an example for the industry at large.
La Presse unveils privacy-safe offering for advertisers
Partnering with Optable, the solution lets brands securely use their own data in tech similar to what is offered by Google.
NHL approves the addition of on-jersey ads
The chance to create “moving rink boards” will be an attractive new opportunity for existing sponsors, experts believe.
RadioCount selected to measure local diary markets
Operated by Port Dover’s Microtherapy, the service will measure 21 radio markets previously dropped by Numeris.
TikTok is the most popular social app with Canada’s youth
The first “MTM Jr.” report also finds that messaging and interacting with content (instead of creating their own) are the big draws for young people.