Patti Summerfield

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Articles by Patti Summerfield

ICYMI: Spark Foundry links up with the DMZ

Plus, IAS gets Facebook accreditation and TheScore’s acquisition closes.


How agencies are retaining (and attracting) new talent

Improving the industry’s visibility, helping staff find their strengths and being proactive about a healthy culture are among the priorities for executives.


Bell’s DSP goes live

In addition to giving advertisers access to premium inventory, the platform is also the first time the company is making first-party audience data directly accessible to advertisers.


Infrastructure impacts how Indigenous people in the north use media

MTM oversampled a group that is usually overlooked by many other surveys of media and technology habits.

Hellmann's Garbage Truck

Spotted! Hellmann’s turns garbage trucks into moving billboards

Casting waste collection vehicles as food trucks highlight’s the brand latest push to reduce food waste.


Publicis Media introduces framework for inclusive media planning

PubliSees outlines how employing certain criteria in TV programs, for instance, can lead to more inclusive media plans.


Why Kraft Peanut Butter launched a social variety show

Working with So.da and Twitter, the brand wants to bring entertaining content to audiences right when they are thinking of breakfast.

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Havas Media adds two new VPs

With the new hires, the agency expands its capabilities in emerging platforms and digital-first strategies.

IAS Signal Reporting  Dashboard

IAS creates a unified platform for digital reporting

IAS Signal aims to provide a single source to measure the impact of cross-platform digital campaigns.

DSCF1581_credit Narisa Ladak

Intuit signs on for Acast’s Fred VanVleet podcast

The financial software provider wants to strengthen its association with the full range of challenges entrepreneurs face.


Comscore brings predictive audiences to Canada

The contextual approach is another tool advertisers can test while they can still be compared to cookies.


COMMB introduces audio OOH measurement

Working with Stingray, the bureau will be able to quantify the value of contextual ads in retail environments.


Elevent launches sponsorship measurement platform

The company aims to “de-risk” what is typically an expensive and hard-to-measure investment.


Pinterest debuts new tools focused on shopability

The features include a tool that dynamically creates ads based on a retailer’s product catalogue.