Stephanie Marcus
How CBC is handling the potential for disruption at the Winter Olympics
Despite Omicron’s surge and the absence of NHLers, the broadcaster is focusing on flexibility and custom opportunities to ensure it delivers for sponsors.
Alastair Taylor wants media to get creative in 2022
Publicis Media’s Canadian CEO explains the shake-ups that need to happen in the year ahead, from managing people to using data to realizing the value in out-of-home.
Sportsnet and TikTok livestreamed the PWHPA championship
It’s the first live stream of a professional sports game on the platform in Canada.
Andreas Soupliotis on why interest in DOOH boomed this year
The CEO and founder of Hivestack is the final participant in our annual Wish List.
Search and social drives digital ad spending even higher
According to SMI, growth is not coming at the expense of other platforms, but the expansion of new digital investments.
Kevin Johnson wants more action to make media more inclusive
GroupM Canada’s CEO is the third participant in our annual Wish List.
Michael Beckerman on the new conversations Torstar is having with advertisers
The company’s chief client officer is the second participant in our annual Wish List.
Radio-Canada wants English advertisers to be part of Bye Bye’s ad contest
With 4.66 million viewers last year, Bye Bye de la pub has become a phenomenon with audiences and advertisers in Quebec.
John Wiltshire wants the industry to get serious about results in 2022
The president and CEO of the Canadian Marketing Association is the first participant in our annual Wish List.
Canadians now listen to digital audio more than the radio
Despite the growing market, ad spend accounted for just 1% of total digital ad spending in Canada.
EllisPark.co brings Elle Gourmet to Canada
This marks the first time the magazine will debut in the North American market.
Taking a stance was the key to standing out on social this year
On Twitter, brands that drove cultural conversations broke through.
Index Exchange hires CTO to oversee a growing team and CTV offerings
The company expects to double its engineering teams within the next two years.
Reddit hires first country manager for Canada
RJ Pauloski will oversee the strategic direction of Reddit’s expansion in Canada.
Twitter and Sportsnet team up to send hockey fans to SN Now
Fans can stream the first five minutes of Hockey Night in Canada on Sportsnet’s Twitter account, with the rest available on the VOD service.
