Agencies

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Pound & Grain builds out its media offering

Josee Thibault joins the digital agency as its first media director as it pursues new opportunities through integrating media, creative and strategy.

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Cossette Media hires new head of biddable media

Amy Kappus joins from Dentsu, the latest in the agency’s effort to boost its digital expertise with senior hires.

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Mediabrands hires first head of DEI

Rayyan Kamal will collaborate with working groups across the network to facilitate new initiatives within its strategy.

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Zenith names new execs to lead focus on first-party data

Nikki Stone and Clare Street will lead the agency’s evolved mandate, which is reimagining “ROI” in a cookie-less world.

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Cossette Media names a pair of new VPs

Kim Joubert returns to the agency to lead its Quebec and East region, while Genevieve Marchand takes a new activation leadership role.

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PHD and Sid Lee Media win Grand Prix at WARC Awards for Media

Air Transat’s “Vacation Intervention” campaign took the top prize in the Effective Channel Integration category.

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Touche! names new strategy leadership in Toronto

Joining from Montreal, Samantha Kelley and Marilyne Alie are the first steps in the agency’s plans for growth in 2022.

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Glassroom hires new lead on Desjardins business

In addition to supporting day-to-day management, Daniel Balment will lead work on the account outside of Quebec.

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Horizon picks new head of investment

One of several recent promotions, Jenny Croswell expands her remit to include cross-media deals and agency operations.

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Alastair Taylor wants media to get creative in 2022

Publicis Media’s Canadian CEO explains the shake-ups that need to happen in the year ahead, from managing people to using data to realizing the value in out-of-home.

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How will media be redefined in 2022?

Leaders from CMDC’s board look ahead at the opportunities for evolution in a post-pandemic world.

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Kevin Johnson wants more action to make media more inclusive

GroupM Canada’s CEO is the third participant in our annual Wish List.

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Most-read of 2021: Agencies

The appointments, departures and business wins that got the most attention from reader’s this year.