Agencies
Pound & Grain builds out its media offering
Josee Thibault joins the digital agency as its first media director as it pursues new opportunities through integrating media, creative and strategy.
Cossette Media hires new head of biddable media
Amy Kappus joins from Dentsu, the latest in the agency’s effort to boost its digital expertise with senior hires.
WestJet picks Touche! as media AOR
The airline aims to put the agency’s data and tech capabilities to work on an insights-driven, digital-first media strategy.
Mediabrands hires first head of DEI
Rayyan Kamal will collaborate with working groups across the network to facilitate new initiatives within its strategy.
Zenith names new execs to lead focus on first-party data
Nikki Stone and Clare Street will lead the agency’s evolved mandate, which is reimagining “ROI” in a cookie-less world.
Cossette Media names a pair of new VPs
Kim Joubert returns to the agency to lead its Quebec and East region, while Genevieve Marchand takes a new activation leadership role.
PHD and Sid Lee Media win Grand Prix at WARC Awards for Media
Air Transat’s “Vacation Intervention” campaign took the top prize in the Effective Channel Integration category.
Touche! names new strategy leadership in Toronto
Joining from Montreal, Samantha Kelley and Marilyne Alie are the first steps in the agency’s plans for growth in 2022.
Glassroom hires new lead on Desjardins business
In addition to supporting day-to-day management, Daniel Balment will lead work on the account outside of Quebec.
Horizon picks new head of investment
One of several recent promotions, Jenny Croswell expands her remit to include cross-media deals and agency operations.
True Media expands Re/Max assignment
The indie is now handling consumer media nationally, along with agent outreach and U.S. franchise efforts.
Alastair Taylor wants media to get creative in 2022
Publicis Media’s Canadian CEO explains the shake-ups that need to happen in the year ahead, from managing people to using data to realizing the value in out-of-home.
How will media be redefined in 2022?
Leaders from CMDC’s board look ahead at the opportunities for evolution in a post-pandemic world.
Kevin Johnson wants more action to make media more inclusive
GroupM Canada’s CEO is the third participant in our annual Wish List.
Most-read of 2021: Agencies
The appointments, departures and business wins that got the most attention from reader’s this year.
