Digital
IAB goes deep on $9.62 billion in digital spending
Search, social, digital out-of-home and connected TV were (and may continue to be) big drivers of growth.
Discovery+ to launch in Canada
The ad-supported tier will maintain the company’s focus on ad-light, engagement heavy viewing experiences.
Hivestack opens its ad server to outside SSPs
Bringing a version of header bidding to digital OOH is meant to ease complexity that is growing in the category.
RBC prioritizes digital to reach young music lovers
While broadcast still has a role, the bank finds that YouTube and Instagram have driven the most engagement for RBCxMusic.
Why Starcom used Pinterest to keep Cracker Barrel top of mind
Affinity marketing and contextualized videos help drive trial, but also serve longer-term brand goals heading into the holidays.
Facebook outage offers a lesson in diversification
Monday’s six-hour disruption shows why agencies can’t rely too heavily on one property, or be ready to respond on a dime.
Wavemaker integrates Amazon’s audience API into planning
The partnership comes following last week’s ecomm-focused venture between WPP and Snap.
News Media Canada shares the truth delivered by newspapers
A campaign for National Newspaper Week is running in over 350 outlets, supported by OOH targeting small communities.
Automotive, betting and gaming sites have gotten big traffic boosts
Vividata’s SCC Metrica Fusion Database finds related sites have seen increases in both total traffic and repeat visits.
Boom in digital video expected to continue
Though growth is starting to normalize, data from eMarketer shows viewership has hit levels previously expected for 2024.
The Bay launches its fall lookbook on Pinterest
The retailer is hoping to reach Gen Z consumers at the moment they are making big life and home decisions.
IGA and Ricardo are starting home ec classes for grown-ups
The grocer is leveraging the media platform to address an emerging deficit in basic food management skills.
Dentsu launches new offering for gaming
The services are meant not just to provide in-game ads and esports activations, but game and IP development that will resonate with the broader gaming culture.