Digital

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True Media taps advanced video targeting for Callia

A mix of traditional TV buys and data-driven contextual targeting are helping the online floral retailer find exactly who is looking for a bouquet this Valentine’s Day.

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GE Appliances signs on to sponsor Canada Soccer

The new official appliance partner of Canada’s national team will bring a fully integrated activation ahead of World Cup qualifiers.

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ZoomerMedia acquires BlogTO parent Freshdaily

The 45-plus focused media company aims to diversify its audience and provide more cross-selling opportunities for advertisers.

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ICYMI: How Facebook could monetize the metaverse

Plus, Tata signs on to sponsor Toronto Waterfront Marathon and CBC elevates one of its podcasting leaders.

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Mobile adtech company Ogury opens Toronto office

Sandra Mackechnie has been hired as country manager to bring the company’s cookie-free ad targeting to Canadian advertisers.

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OpenWeb acquires Hive Media Group to boost first-party capabilities

The audience management company is looking to build on its suite of tools that help publishers understand their audiences.

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Kruger partners with House & Home to reach the design-savvy

Custom content extends beyond print and digital into homes, with a new line of Scotties boxes designed by H&H’s chief designer

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The Chopped Leaf signs on with the Edmonton Oilers

Assistant captain Darnell Nurse will help the QSR spread its healthy message across in-arena, digital and broadcast platforms.

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OverActive Media adds to marketing leadership in pursuit of growth

RBC’s Matt Glynn will not only lead marketing for OAM’s esports teams, but spearhead other media growth initiatives.

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Fuel renews agreements with Le Monde and Unify

Combined, the French media companies reach more than 3.5 million Quebecers monthly.

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TD signs on with The Brandon Gonez Show

In addition to being the official bank of the YouTube news show, TD will sponsor a feature on financial literacy for diverse communities.

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DAZN retools leadership as it pursues betting and ecommerce

New sole CEO Shay Segev has been tasked with pursuing new “fan engagements” for the sports streamer.

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Noovo launches its digital news platform

The “final piece” of Bell Media’s French news division aims to extend reach to audiences across platforms.

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Torstar hires new head of digital ad products

Chris Patheiger will lead development as the publisher continues to invest in data and performance.

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Connected TVs are leaping ahead in household penetration

MTM’s latest analysis also shows use goes way up for families with children.