Digital

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IAB goes deep on $9.62 billion in digital spending

Search, social, digital out-of-home and connected TV were (and may continue to be) big drivers of growth.

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Discovery+ to launch in Canada

The ad-supported tier will maintain the company’s focus on ad-light, engagement heavy viewing experiences.

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Hivestack opens its ad server to outside SSPs

Bringing a version of header bidding to digital OOH is meant to ease complexity that is growing in the category.

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RBC prioritizes digital to reach young music lovers

While broadcast still has a role, the bank finds that YouTube and Instagram have driven the most engagement for RBCxMusic.

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Why Starcom used Pinterest to keep Cracker Barrel top of mind

Affinity marketing and contextualized videos help drive trial, but also serve longer-term brand goals heading into the holidays.

Facebook

Facebook outage offers a lesson in diversification

Monday’s six-hour disruption shows why agencies can’t rely too heavily on one property, or be ready to respond on a dime.

Amazon

Wavemaker integrates Amazon’s audience API into planning

The partnership comes following last week’s ecomm-focused venture between WPP and Snap.

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News Media Canada shares the truth delivered by newspapers

A campaign for National Newspaper Week is running in over 350 outlets, supported by OOH targeting small communities.

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Automotive, betting and gaming sites have gotten big traffic boosts

Vividata’s SCC Metrica Fusion Database finds related sites have seen increases in both total traffic and repeat visits.

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Boom in digital video expected to continue

Though growth is starting to normalize, data from eMarketer shows viewership has hit levels previously expected for 2024.

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The Bay launches its fall lookbook on Pinterest

The retailer is hoping to reach Gen Z consumers at the moment they are making big life and home decisions.

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IGA and Ricardo are starting home ec classes for grown-ups

The grocer is leveraging the media platform to address an emerging deficit in basic food management skills.

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Dentsu launches new offering for gaming

The services are meant not just to provide in-game ads and esports activations, but game and IP development that will resonate with the broader gaming culture.