Digital
True Media taps advanced video targeting for Callia
A mix of traditional TV buys and data-driven contextual targeting are helping the online floral retailer find exactly who is looking for a bouquet this Valentine’s Day.
GE Appliances signs on to sponsor Canada Soccer
The new official appliance partner of Canada’s national team will bring a fully integrated activation ahead of World Cup qualifiers.
ZoomerMedia acquires BlogTO parent Freshdaily
The 45-plus focused media company aims to diversify its audience and provide more cross-selling opportunities for advertisers.
ICYMI: How Facebook could monetize the metaverse
Plus, Tata signs on to sponsor Toronto Waterfront Marathon and CBC elevates one of its podcasting leaders.
Mobile adtech company Ogury opens Toronto office
Sandra Mackechnie has been hired as country manager to bring the company’s cookie-free ad targeting to Canadian advertisers.
OpenWeb acquires Hive Media Group to boost first-party capabilities
The audience management company is looking to build on its suite of tools that help publishers understand their audiences.
Kruger partners with House & Home to reach the design-savvy
Custom content extends beyond print and digital into homes, with a new line of Scotties boxes designed by H&H’s chief designer
The Chopped Leaf signs on with the Edmonton Oilers
Assistant captain Darnell Nurse will help the QSR spread its healthy message across in-arena, digital and broadcast platforms.
OverActive Media adds to marketing leadership in pursuit of growth
RBC’s Matt Glynn will not only lead marketing for OAM’s esports teams, but spearhead other media growth initiatives.
Fuel renews agreements with Le Monde and Unify
Combined, the French media companies reach more than 3.5 million Quebecers monthly.
TD signs on with The Brandon Gonez Show
In addition to being the official bank of the YouTube news show, TD will sponsor a feature on financial literacy for diverse communities.
DAZN retools leadership as it pursues betting and ecommerce
New sole CEO Shay Segev has been tasked with pursuing new “fan engagements” for the sports streamer.
Noovo launches its digital news platform
The “final piece” of Bell Media’s French news division aims to extend reach to audiences across platforms.
Torstar hires new head of digital ad products
Chris Patheiger will lead development as the publisher continues to invest in data and performance.
Connected TVs are leaping ahead in household penetration
MTM’s latest analysis also shows use goes way up for families with children.
