Features

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How CBC is handling the potential for disruption at the Winter Olympics

Despite Omicron’s surge and the absence of NHLers, the broadcaster is focusing on flexibility and custom opportunities to ensure it delivers for sponsors.

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Kevin Johnson wants more action to make media more inclusive

GroupM Canada’s CEO is the third participant in our annual Wish List.

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John Wiltshire wants the industry to get serious about results in 2022

The president and CEO of the Canadian Marketing Association is the first participant in our annual Wish List.

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COMMB’s new president had a whirlwind first year

Amanda Dorenberg has spent a year taking the OOH organization from COMMB 1.0 to COMMB 2.0.

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SickKids connects storytelling with the bottom of the donor funnel

The hospital’s holiday campaign shows how it has been increasingly combining brand-focused mass media with “laser-focused” digital conversion channels.

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Radio spend is on the rebound, but is it enough?

Agency execs and media owners weigh in on WARC’s recent findings that showed promising growth in radio.

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Bayview Village teams up with Toronto Life to tap into foodies

The Toronto-based shopping centre is trying to connect with customers through a virtual food experience.

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The buyer’s perspective on CBC’s branded content arm

Tandem has drawn opposition from staff and advocacy group, but will those concerns reach advertisers?

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Roundtable Pt. 2: Leading amid uncertainty

Our panel of industry experts talk communication and testing testing testing!

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Roundtable: Rehearsing for a future you can’t predict

Agency and brand leaders discuss scenario planning amid continued uncertainty in our final roundtable for 2020.

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Can intentional investment help media (and do some good)?

Media execs discuss how agencies and brands can help solve the degradation of local news and address systemic inequality through their buying power.

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Virtual Roundtable: Fashion retailers emerge from hibernation

Leaders across the industry discuss how the reopening phases are affecting their media strategies.

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Shepherding through the mayhem: roundtable

Just a few days before the pandemic prompted a lockdown in Toronto, execs broke bread and discussed planning in an age of disruption.

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What does pitching look like amidst the Zoom boom?

From chemistry to data and how to manage talent, the pitch playbook has been completely rewritten.