Interactive

TVA Sports takes Euro 2020 to Montreal streets
The campaign features an immersive, interactive OOH transit shelter activation running for the duration of the international tournament.

Torstar is eyeing online betting
The expected opening of the online gaming market may carry media and sponsorship opportunities to support the company’s mission.

Spotted! Heineken puts a holiday twist on its barbershop
The brand brings its pop-up barbershop back to the Eaton Centre for a week-long run of free cuts and samples of its alcohol-free lager for holiday shoppers.

Spotted! How a tiny stadium makes a big financial point
Wealthsimple takes a different approach to secure the naming rights on its very own Tiny Stadium more in line with what it offers its clients.

Spotted! Chill out in Quebec City
A converted shipping container gives summer visitors a taste of what winter is like in the capital.

The Amazing Race Canada hits a high for sponsors
The new season will also feature the return of Bell Media’s Super Pods.

OverActive Media gets into events with new acquisition
The e-sports entertainment company will launch new division, OAM Live, presenting opportunities for brand partnerships and growing its own audience.

Gosee TV partners with Flowplayer on e-comm tool
The Go Shop Player tool allows viewers to buy items featured in videos in just a few clicks.

MiC Roundtable: Keep it relevant, not creepy
Our panel of agency and brand experts weigh in on data and whether Canada will follow Europe’s GDPR lead.