Interactive

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TVA Sports takes Euro 2020 to Montreal streets

The campaign features an immersive, interactive OOH transit shelter activation running for the duration of the international tournament.

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Snap partners with Zulubot for tailor-made local AR

This is the first time Snap has partnered with a Canadian AR lens producer.

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Spotted! Yext goes old school to highlight outdated tech

The search company tried to show business leaders a gap in their marketing with an AOL-inspired CD mailer.

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Torstar is eyeing online betting

The expected opening of the online gaming market may carry media and sponsorship opportunities to support the company’s mission.

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Spotted! Heineken puts a holiday twist on its barbershop

The brand brings its pop-up barbershop back to the Eaton Centre for a week-long run of free cuts and samples of its alcohol-free lager for holiday shoppers.

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Campari mixes it up with FrontRunner ad tech

For a Grand Marnier campaign, the brand created a virtual reality experience for the ears, turning the volume up on building cocktails.

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Spotted! How a tiny stadium makes a big financial point

Wealthsimple takes a different approach to secure the naming rights on its very own Tiny Stadium more in line with what it offers its clients.

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Spotted! Lollipops no one wants to talk about

An exhibit from the Canadian Centre for Child Protection and No Fixed Address brings to light the epidemic of online child pornography.

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Spotted! Chill out in Quebec City

A converted shipping container gives summer visitors a taste of what winter is like in the capital.

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Spotted: Aperol pops up to spritz Queen West

The month-long pop-up bar brings a little Italian aperitivo culture to Toronto, following the increasing popularity of the Aperol Spritz.

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The Amazing Race Canada hits a high for sponsors

The new season will also feature the return of Bell Media’s Super Pods.

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OverActive Media gets into events with new acquisition

The e-sports entertainment company will launch new division, OAM Live, presenting opportunities for brand partnerships and growing its own audience.

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Gosee TV partners with Flowplayer on e-comm tool

The Go Shop Player tool allows viewers to buy items featured in videos in just a few clicks.

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MiC Roundtable: Keep it relevant, not creepy

Our panel of agency and brand experts weigh in on data and whether Canada will follow Europe’s GDPR lead.