Out Of Home
Andreas Soupliotis on why interest in DOOH boomed this year
The CEO and founder of Hivestack is the final participant in our annual Wish List.
Search and social drives digital ad spending even higher
According to SMI, growth is not coming at the expense of other platforms, but the expansion of new digital investments.
Most-read of 2021: Media Companies
From major players to independent local news publishers, the MiC readers were most interested in.
Canada’s OOH marketplace continued its upwards trajectory into fall
The rapid expansion of economic activity and increased mobility fueled the growth of OOH media.
Spotted! Interac’s living out-of-home ads
The transparent boards and window posters aim to highlight the holiday moments Canadians are returning to this year.
COMMB’s new president had a whirlwind first year
Amanda Dorenberg has spent a year taking the OOH organization from COMMB 1.0 to COMMB 2.0.
Spotted! Fizz’s personalized transit ads
The low-cost carrier turned a bus shelter into a green screen to highlight its flexible plans.
COMMB certifies UB Media’s residential network
It is first residential network receiving average weekly OOH marketing impressions.
BMO turns wrapping paper into ad space
Images of products from women-owned businesses drive to a Pinterest board filled with shoppable items.
SickKids connects storytelling with the bottom of the donor funnel
The hospital’s holiday campaign shows how it has been increasingly combining brand-focused mass media with “laser-focused” digital conversion channels.
Spotify embraces the new normal for this year’s Wrapped
Data-driven out-of-home executions and social sharability are once again at the heart of the campaign.
Spotted! Diageo whiskies get the holographic treatment
The company is using PORTL displays to break down the barriers that have gone up in channels where sampling and demos used to be prevalent.
Hivestack and Stingray to offer audio OOH programmatically
Retail-based digital audio ads will be available and measurable across the stores in the company’s network.
Pattison adds Brampton Transit to its portfolio
The company now handles ad sales for nearly every transit system in the GTA.
How the loosening of restrictions has impacted OOH
COMMB’s Q3 report shows a trend back to pre-COVID levels in cities across the country.
