Out Of Home

andreas

Andreas Soupliotis on why interest in DOOH boomed this year

The CEO and founder of Hivestack is the final participant in our annual Wish List.

digitalads

Search and social drives digital ad spending even higher

According to SMI, growth is not coming at the expense of other platforms, but the expansion of new digital investments.

bellMediaOffice

Most-read of 2021: Media Companies

From major players to independent local news publishers, the MiC readers were most interested in.

oohBillboardShutterstock

Canada’s OOH marketplace continued its upwards trajectory into fall

The rapid expansion of economic activity and increased mobility fueled the growth of OOH media.

interac2

Spotted! Interac’s living out-of-home ads

The transparent boards and window posters aim to highlight the holiday moments Canadians are returning to this year.

amandadronenberg-623x285

COMMB’s new president had a whirlwind first year

Amanda Dorenberg has spent a year taking the OOH organization from COMMB 1.0 to COMMB 2.0.

02_Abribus_context

Spotted! Fizz’s personalized transit ads

The low-cost carrier turned a bus shelter into a green screen to highlight its flexible plans.

RES-Common-lobby-screen-01-1-uai-720x438

COMMB certifies UB Media’s residential network

It is first residential network receiving average weekly OOH marketing impressions.

WTG_0000_Gift

BMO turns wrapping paper into ad space

Images of products from women-owned businesses drive to a Pinterest board filled with shoppable items.

sick_kids_distillery_1_lowres (1)

SickKids connects storytelling with the bottom of the donor funnel

The hospital’s holiday campaign shows how it has been increasingly combining brand-focused mass media with “laser-focused” digital conversion channels.

spotify wrapped

Spotify embraces the new normal for this year’s Wrapped

Data-driven out-of-home executions and social sharability are once again at the heart of the campaign.

3d-black-label-high-ball-cocktail

Spotted! Diageo whiskies get the holographic treatment

The company is using PORTL displays to break down the barriers that have gone up in channels where sampling and demos used to be prevalent.

shutterstock_1669312771_Pink_Bags

Hivestack and Stingray to offer audio OOH programmatically

Retail-based digital audio ads will be available and measurable across the stores in the company’s network.

BramptonTransit_Buses

Pattison adds Brampton Transit to its portfolio

The company now handles ad sales for nearly every transit system in the GTA.

outofhome

How the loosening of restrictions has impacted OOH

COMMB’s Q3 report shows a trend back to pre-COVID levels in cities across the country.