Out Of Home
Cineplex reports another loss, but things are improving
Audiences and advertiser revenue are beginning to return to the company’s theatres.
Spotted! HSBC ads that help plants grow
Timed to coincide with COP26, the OOH ads are backed by a light that encourages chlorophyll absorption and photosynthesis.
Canadian Tire taps Branded Cities’ 3D OOH
The boards create fully immersive scenes, which the retailer used to show off its line of pet products.
Spotted! Hellmann’s turns garbage trucks into moving billboards
Casting waste collection vehicles as food trucks highlight’s the brand latest push to reduce food waste.
Kinder flies the flag for an accessible Halloween
The Ferrero confectionery is the latest sponsor to sign on with Treat Accessibly, which makes it easier for kids with disabilities to go trick-or-treating.
COMMB introduces audio OOH measurement
Working with Stingray, the bureau will be able to quantify the value of contextual ads in retail environments.
![Carousel of Dreams - Yonge-Dundas[1]](https://piano.mediaincanada.com/wp/wp-content/uploads/2021/10/carousel-of-dreams-yonge-dundas1-300x172.jpeg)
Spotted! Air Miles’ prize-filled baggage carousel
The 40-foot “Carousel of Dreams” brought a new brand positioning about the ease of getting rewards to the streets of Toronto.
MiQ expands into DOOH with Hivestack
The firm will use the programmatic platform’s DSP, while also giving more partners access to its audience segments.
Hivestack opens its ad server to outside SSPs
Bringing a version of header bidding to digital OOH is meant to ease complexity that is growing in the category.
Novus makes senior promotions as it launches new planning service
Sarah Kim and Dan Mak take on new responsibilities as the agency launches a “help desk” for those needing OOH expertise.
News Media Canada shares the truth delivered by newspapers
A campaign for National Newspaper Week is running in over 350 outlets, supported by OOH targeting small communities.
ICYMI: Hilite hires new VP to manage deal with Addope
Plus, OKD merges with Brandfire and the Competition Bureau seeks public comment on Rogers-Shaw deal.
UB Media gets into condos by acquiring MaxTV
The place-based company rounds out its offering with one of Canada’s biggest residential signage network.
Allvision names new EVP as its president of media departs
Jennifer Bidwell assumes leadership of the DOOH company’s sales division as Brand Newman pursues new opportunities.
