Out Of Home

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Virgin Plus taps into the Olympics for high visibility

The brand is trying some new tactics for broad, yet more targeted reach at the same time.

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Vistar’s recent funding fuels DOOH accessibility

A $30 million raise is positioned to further develop software and tech.

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Spotted! Subaru builds an outsized OOH

The automaker conveys the size of its latest SUV, with a poster too big for its frame.

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Why Onlia added drive-ins to its media mix

The online digital brand made moves based on search insights indicating that Ontarians are keen to visit drive-in theatres this summer.

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Canadian ad spend one of the fastest growing in 2021: report

Dentsu’s Global Ad Spend Forecast report indicates an impending recovery for the Canadian ad market, and continued growth into 2022 driven by digital.

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Pringles aims for lower-funnel audiences

The Kellogg chip brand relied on programmatic DOOH to get in front of shoppers as close to the point-of-purchase as possible.

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TikTok Canada activates around new Indigenous creator partnership

The platform ran a cross-country multi-platform media campaign to celebrate Indigenous communities and stories.

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Real Canadian Superstore doubles down on diversity

In what is RCSS’s largest, most integrated media effort to day, the new campaign celebrates Canada’s varied national palette and the brand’s multicultural offering.

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COMMB adds new membership category

The new programmatic/remarketer category includes a new PDOOH committee made up of association publishers, buyers and other members.

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How theScore is welcoming single-sports betting to Canada

With the passing of Bill C-218, organizations like theScore can integrate media and wagering offerings across the country.

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Spotted! Health Canada uses DOOH to drive discussion

In the first use of Twitter Billboard in Canada, Public Health is trying to trigger a national conversation around vaccinations.

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COMMB launches new monthly Insights Report

The new OOH report measures consumer traffic resurgence across over 17 markets compared to the same time period in 2019.

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Behind the buy: Reese’s moves from awareness to engagement

Social activations for the “sticky vs. clean” debate are a first for the brand, and Hershey’s largest campaign of the year.

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TVA Sports takes Euro 2020 to Montreal streets

The campaign features an immersive, interactive OOH transit shelter activation running for the duration of the international tournament.