People Moves

Just For Laughs hires new CMO to further its growth
Jacqueline Grossman has been tasked with continuing the company’s international expansion and digital transformation.

ICYMI: How Facebook could monetize the metaverse
Plus, Tata signs on to sponsor Toronto Waterfront Marathon and CBC elevates one of its podcasting leaders.

Mobile adtech company Ogury opens Toronto office
Sandra Mackechnie has been hired as country manager to bring the company’s cookie-free ad targeting to Canadian advertisers.

Pound & Grain builds out its media offering
Josee Thibault joins the digital agency as its first media director as it pursues new opportunities through integrating media, creative and strategy.

Cossette Media hires new head of biddable media
Amy Kappus joins from Dentsu, the latest in the agency’s effort to boost its digital expertise with senior hires.

OverActive Media adds to marketing leadership in pursuit of growth
RBC’s Matt Glynn will not only lead marketing for OAM’s esports teams, but spearhead other media growth initiatives.

Mediabrands hires first head of DEI
Rayyan Kamal will collaborate with working groups across the network to facilitate new initiatives within its strategy.

Zenith names new execs to lead focus on first-party data
Nikki Stone and Clare Street will lead the agency’s evolved mandate, which is reimagining “ROI” in a cookie-less world.

DAZN retools leadership as it pursues betting and ecommerce
New sole CEO Shay Segev has been tasked with pursuing new “fan engagements” for the sports streamer.

People Moves: Stingray adds new strategy exec to research arm
Plus, Rogers makes Staffieri’s CEO role permanent and CTV picks a new leader for its news division.

Karine Courtemanche named chair of CMDC
The CEO of PHD and Touche! begins a two-year term effective immediately.

Thinktv’s Kathy Gardner announces her retirement
The organization’s VP of media insights has had a major impact on measurement and data over her 38 years in the industry.

Cossette Media names a pair of new VPs
Kim Joubert returns to the agency to lead its Quebec and East region, while Genevieve Marchand takes a new activation leadership role.

Salah Bachir leaves Cineplex Media
The long-time leader of the theatre chain’s media arm is focusing on other endeavors.

Touche! names new strategy leadership in Toronto
Joining from Montreal, Samantha Kelley and Marilyne Alie are the first steps in the agency’s plans for growth in 2022.