Radio
Canadian Cancer Society jumps to the top: Media Monitors
Many brands continued recent radio pushes in both Toronto and Montreal.
Corus continues to grow ad revenue in Q1
The company attributed growth to the strength of its fall TV schedule and momentum behind StackTV.
Cogeco debuts live ad reads on Montreal radio stations
The format is meant to capitalize on the familiarity of loyal listeners and avoid redundancy in messages.
Corus enlists TV and radio properties to promote MacGruber
What debuted as a streaming show is airing linearly in Canada, so the company is using Showcase and Q107 to spread the word to a bigger audience.
ICYMI: Stingray expands retail network to U.S.
Plus, CBC to once again air Hot Docs selections and The New York Times plans to buy The Athletic.
Governments buy the top in Toronto and Montreal: Media Monitors
Public health advisories and new year reminders managed to out-play other brands’ post-holiday pushes.
Search and social drives digital ad spending even higher
According to SMI, growth is not coming at the expense of other platforms, but the expansion of new digital investments.
Most-read of 2021: Media Companies
From major players to independent local news publishers, the MiC readers were most interested in.
Canadians now listen to digital audio more than the radio
Despite the growing market, ad spend accounted for just 1% of total digital ad spending in Canada.
Triangle Rewards makes a big radio buy in Toronto: Media Monitors
Mobile Klinik, Planet Fitness and Sephora also boosted their radio presence last week.
Radio One is performing well in medium-sized markets
David Bray takes a closer look at five cities covered in Numeris’ Fall book.
Talk stations are at the top of Canada’s biggest radio markets
David Bray takes another dive into the latest PPM radio ratings.
QSRs jump to the top in Toronto and Montreal: Media Monitors
McDonald’s managed to knock the Government of Quebec out of the number one spot in Montreal.
Peloton once again buys the top in Toronto: Media Monitors
McDonald’s and the country’s wireless carriers have also increased their buys as the holiday season begins.
Which stations are tops in local radio markets?
David Bray looks at the first release of RadioCounts’ survey of small- and medium-sized markets previously dropped by Numeris.
