Research
Canadian Cancer Society jumps to the top: Media Monitors
Many brands continued recent radio pushes in both Toronto and Montreal.
Governments buy the top in Toronto and Montreal: Media Monitors
Public health advisories and new year reminders managed to out-play other brands’ post-holiday pushes.
Grey Cup takes the top spot across Canada: Numeris
In addition to being the top-rated show nationally, the game was also number one across every major English market.
Search and social drives digital ad spending even higher
According to SMI, growth is not coming at the expense of other platforms, but the expansion of new digital investments.
Canada’s OOH marketplace continued its upwards trajectory into fall
The rapid expansion of economic activity and increased mobility fueled the growth of OOH media.
Mobile video and audio to be key growth areas in 2022
IAS outlines the emerging trends and priorities expected to drive change in digital advertising in the year ahead.
9-1-1 nabs the top spot: Numeris
Meanwhile, Chanteurs masques entering the post-season opens up a spot at the top of the ratings in Quebec.
More Canadians follow the NHL than any other sports league
Vividata shares insights into how Canadians follow and watch their favourite sports and teams.
Triangle Rewards makes a big radio buy in Toronto: Media Monitors
Mobile Klinik, Planet Fitness and Sephora also boosted their radio presence last week.
Radio One is performing well in medium-sized markets
David Bray takes a closer look at five cities covered in Numeris’ Fall book.
One third of young gamers also watch streaming content
MTM Jr. provides a snapshot of adoption and engagement of gaming among children under 18 in the anglophone market
Talk stations are at the top of Canada’s biggest radio markets
David Bray takes another dive into the latest PPM radio ratings.
Canadian ad market to grow by 27% by end of the year
Magna’s 2021 ad forecast puts the country’s growth ahead of the global rate.
How to reach techies and fashionistas this holiday
Vividata’s latest SCC Metrica Fusion Database provides an in-depth look at online behaviour of two major interest-based groups.
QSRs jump to the top in Toronto and Montreal: Media Monitors
McDonald’s managed to knock the Government of Quebec out of the number one spot in Montreal.
