Affinity marketing and contextualized videos help drive trial, but also serve longer-term brand goals heading into the holidays.
Monday’s six-hour disruption shows why agencies can’t rely too heavily on one property, or be ready to respond on a dime.
The company’s first virtual business event aimed to show advertisers it has the tools and partnerships they expect from a social platform.
Plus, Twitter grows its partner program and Mindshare picks up Media Agency of the Year honours from the Effies.
Liberal and NDP spend with the company’s platforms alone is set to surpass total digital spending from 2019.
Research from MTM shows that newcomers trust Canadian outlets as much, if not more, than international ones.
To introduce the MilkUP brand to Gen Z, Studio Sophmore created a pop-up where they can post to get locally made treats and fashion.
Plus, Twitter introduces new user features and LinkedIn gives up on Stories.
The site’s new format appears in a place where users spend 42% of their time.
The streamer is taking a “meet them where they are” approach to get younger audiences interested in its boxing content.
Shopify is piloting integrations with TikTok while Instagram brings ads to its shopping interface.
Now available nationally, the sparkling water brand is going for mass awareness among conscious, urban millennials.
Plus, Snap launches new insights tool and Twitter teams up with Wealthsimple.
Kin, Corus’ influencer division, has teamed with Nelvana to add another partnership to layer to building creators’ brands.
Kraft Heinz let users exchange in-platform currency for its new Flavour Boosts as a way to show up where its target is.