The telco is responding to conversations about mental health in the workplace, as well telling the stories of some famous faces.
It’s the first live stream of a professional sports game on the platform in Canada.
On Twitter, brands that drove cultural conversations broke through.
Fans can stream the first five minutes of Hockey Night in Canada on Sportsnet’s Twitter account, with the rest available on the VOD service.
Zulu Alpha Kilo helped the Young People’s Theatre remind its core audience of the benefits of performing arts.
Images of products from women-owned businesses drive to a Pinterest board filled with shoppable items.
The hospital’s holiday campaign shows how it has been increasingly combining brand-focused mass media with “laser-focused” digital conversion channels.
The confectionery is incentivizing gamers with Bits redemptions, the platform’s de facto currency.
The cosmetics company is deactivating its Instagram, Facebook, TikTok and Snapchat accounts.
Covergirl and Sally Hansen brands turned content from influencers into paid ads targeting Canadians on the platform.
Beyond the need to adhere to local regulations, removing sensitive targeting options is more of an opportunity to explore more effective methods.
The two retailers are teaming up to show why healthy sleep is important to an overall wellness journey.
The tool allows brands to include all video formats in a single ad set, optimized for performance and budget.
Clark Influence’s Chlöé Bartuccio-Pereira goes deep on the platforms and formats that reveal an opportunity to reach older consumers.
Research by Kaiser & Partners found that traditional news is still seen as more trustworthy than social media.