Social
Why Starcom used Pinterest to keep Cracker Barrel top of mind
Affinity marketing and contextualized videos help drive trial, but also serve longer-term brand goals heading into the holidays.
Facebook outage offers a lesson in diversification
Monday’s six-hour disruption shows why agencies can’t rely too heavily on one property, or be ready to respond on a dime.
Ads, brand safety and shopability get the spotlight from TikTok
The company’s first virtual business event aimed to show advertisers it has the tools and partnerships they expect from a social platform.
ICYMI: StackAdapt adds reporting for offline sales
Plus, Twitter grows its partner program and Mindshare picks up Media Agency of the Year honours from the Effies.
How the federal parties have been using Facebook this election
Liberal and NDP spend with the company’s platforms alone is set to surpass total digital spending from 2019.
How do new Canadians get their news?
Research from MTM shows that newcomers trust Canadian outlets as much, if not more, than international ones.
Spotted! Dairy Farmers use social posts as currency
To introduce the MilkUP brand to Gen Z, Studio Sophmore created a pop-up where they can post to get locally made treats and fashion.
ICYMI: La Presse adds a new section on Sundays
Plus, Twitter introduces new user features and LinkedIn gives up on Stories.
Reddit begins placing ads in conversations
The site’s new format appears in a place where users spend 42% of their time.
DAZN expands global partnership with Snapchat
The streamer is taking a “meet them where they are” approach to get younger audiences interested in its boxing content.
TikTok, Instagram make their platforms more shoppable
Shopify is piloting integrations with TikTok while Instagram brings ads to its shopping interface.
Sapsucker makes its first big media buy
Now available nationally, the sparkling water brand is going for mass awareness among conscious, urban millennials.
ICYMI: Stingray goes international with Amazon
Plus, Snap launches new insights tool and Twitter teams up with Wealthsimple.
Lifestyle gurus look to extend brands via licensing deals
Kin, Corus’ influencer division, has teamed with Nelvana to add another partnership to layer to building creators’ brands.
Kraft Heinz turns Twitch into a streaming store for KD
Kraft Heinz let users exchange in-platform currency for its new Flavour Boosts as a way to show up where its target is.