Sponsorship
GE Appliances signs on to sponsor Canada Soccer
The new official appliance partner of Canada’s national team will bring a fully integrated activation ahead of World Cup qualifiers.
Canada Soccer scores sponsorship from GoGo Squeez
Materne’s health kids’ snack is aiming to reach a growing fanbase for the Canadian national teams and Canadian Premier League.
The Chopped Leaf signs on with the Edmonton Oilers
Assistant captain Darnell Nurse will help the QSR spread its healthy message across in-arena, digital and broadcast platforms.
How CBC is handling the potential for disruption at the Winter Olympics
Despite Omicron’s surge and the absence of NHLers, the broadcaster is focusing on flexibility and custom opportunities to ensure it delivers for sponsors.
Google extends partnership with MLSE to 2026
The sponsorship includes a series of advertisements, content, and activations featuring athletes from Toronto’s sports teams.
Beneva signs sponsorship with Videotron Centre
The insurance company takes on La Capitale’s duties presenting the arena’s events, as well as the Quebec Ramperts.
Proximo Spirits signs on with the Montreal Canadiens and Bell Centre
The sponsorship features a wide-ranging media plan including rink board and at-concession advertising.
Canada Drives signs on with the CFL
The used car marketplace will deliver the Grey Cup to activations around this year’s host city in addition to other playoff activations.
Elevent launches sponsorship measurement platform
The company aims to “de-risk” what is typically an expensive and hard-to-measure investment.
Michelob Ultra named official beer of NBA Canada
Labatt adds to its sponsorship roster with an alignment to the brand’s focus on being active and having fun.
Desjardins signs on for Hometown Hockey
The financial brand will have on-site integrations and in-broadcast features during each of the tour’s stops.
Big brands sign on for season two of Canada’s Drag Race
Shoppers Drug Mart, Coca-Cola, Neutrogena and Fido are among those taking a content-focused approach to integration.
Flow signs on with the Canadiens and Bell Centre
The alkaline water brand will activate around the team and the hundreds of other events hosted at its arena.
Accenture signs on as Diversity and Inclusion Partner for the Canada Games
The company aims to provide a safe and welcoming experience so athletes and spectators can focus on the competition.
CIBC takes on sponsorship of the Montreal Canadiens
The bank gets placement on helmets and centre ice as part of the new multi-year deal.
