Television
True Media taps advanced video targeting for Callia
A mix of traditional TV buys and data-driven contextual targeting are helping the online floral retailer find exactly who is looking for a bouquet this Valentine’s Day.
GE Appliances signs on to sponsor Canada Soccer
The new official appliance partner of Canada’s national team will bring a fully integrated activation ahead of World Cup qualifiers.
The Chopped Leaf signs on with the Edmonton Oilers
Assistant captain Darnell Nurse will help the QSR spread its healthy message across in-arena, digital and broadcast platforms.
9-1-1: Lone Star hits the top of the ratings: Numeris
Meanwhile, the debut of Le bonheur brought in big ratings for TVA in Quebec.
Noovo launches its digital news platform
The “final piece” of Bell Media’s French news division aims to extend reach to audiences across platforms.
Rogers Sports & Media president Jordan Banks leaving the company
Colette Watson, who previously worked with Rogers Sports & Media for 30 years, is replacing Banks as president.
Connected TVs are leaping ahead in household penetration
MTM’s latest analysis also shows use goes way up for families with children.
Corus continues to grow ad revenue in Q1
The company attributed growth to the strength of its fall TV schedule and momentum behind StackTV.
Radio-Canada pulls in major numbers on New Year’s Eve: Numeris
Bye-bye was once again a ratings smash, lifting the viewership for the broadcaster’s other shows.
Corus enlists TV and radio properties to promote MacGruber
What debuted as a streaming show is airing linearly in Canada, so the company is using Showcase and Q107 to spread the word to a bigger audience.
How CBC is handling the potential for disruption at the Winter Olympics
Despite Omicron’s surge and the absence of NHLers, the broadcaster is focusing on flexibility and custom opportunities to ensure it delivers for sponsors.
ICYMI: Stingray expands retail network to U.S.
Plus, CBC to once again air Hot Docs selections and The New York Times plans to buy The Athletic.
Bell adds LinkedIn and Etalk to this year’s Let’s Talk campaign
The telco is responding to conversations about mental health in the workplace, as well telling the stories of some famous faces.
World Juniors topped holiday viewing: Numeris
Prior to the tournament being cancelled, the Canadian team’s first game topped ratings nationally and across markets.
Sportsnet and TikTok livestreamed the PWHPA championship
It’s the first live stream of a professional sports game on the platform in Canada.
