World Juniors topped holiday viewing: Numeris

Prior to the tournament being cancelled, the Canadian team’s first game topped ratings nationally and across markets.


Alastair Taylor wants media to get creative in 2022

Publicis Media’s Canadian CEO explains the shake-ups that need to happen in the year ahead, from managing people to using data to realizing the value in out-of-home.

retro radio

Governments buy the top in Toronto and Montreal: Media Monitors

Public health advisories and new year reminders managed to out-play other brands’ post-holiday pushes.


Happy Holidays from MiC

We will return on Jan. 5, which leaves plenty of time to catch up on our year-end coverage.

TikTok mobile

Sportsnet and TikTok livestreamed the PWHPA championship

It’s the first live stream of a professional sports game on the platform in Canada.


Novo Nordisk Canada launches its first TV campaign

The pharmaceutical company is combining TV with a social campaign to spread the word about how diabetes is being defeated.


Andreas Soupliotis on why interest in DOOH boomed this year

The CEO and founder of Hivestack is the final participant in our annual Wish List.


Grey Cup takes the top spot across Canada: Numeris

In addition to being the top-rated show nationally, the game was also number one across every major English market.


How will media be redefined in 2022?

Leaders from CMDC’s board look ahead at the opportunities for evolution in a post-pandemic world.


Search and social drives digital ad spending even higher

According to SMI, growth is not coming at the expense of other platforms, but the expansion of new digital investments.


Most-read of 2021: Media Companies

From major players to independent local news publishers, the MiC readers were most interested in.


Kevin Johnson wants more action to make media more inclusive

GroupM Canada’s CEO is the third participant in our annual Wish List.


Most-read of 2021: Agencies

The appointments, departures and business wins that got the most attention from reader’s this year.


Samsung Ads launches partnership with data platforms

CTV campaigns can be activated with target audiences from six companies.