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Michael Beckerman on the new conversations Torstar is having with advertisers

The company’s chief client officer is the second participant in our annual Wish List.

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Radio-Canada wants English advertisers to be part of Bye Bye’s ad contest

With 4.66 million viewers last year, Bye Bye de la pub has become a phenomenon with audiences and advertisers in Quebec.

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What have been the top TV opportunities in 2021?

Ratings aren’t everything. Buyers weigh in on what shows have stood out for things like brand integration and cross-platform performance.

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John Wiltshire wants the industry to get serious about results in 2022

The president and CEO of the Canadian Marketing Association is the first participant in our annual Wish List.

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People Moves: GroupM hires new marketing and business leader

Plus, Jordana Fatsis joins Neo and True Media hires first head of performance media.

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Canada’s OOH marketplace continued its upwards trajectory into fall

The rapid expansion of economic activity and increased mobility fueled the growth of OOH media.

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Mediabrands and Magna name new presidents

Brad Hugill takes a new role at Mediabrands while Leanne Burnett-Wood assumes his duties at Magna.

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Mobile video and audio to be key growth areas in 2022

IAS outlines the emerging trends and priorities expected to drive change in digital advertising in the year ahead.

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Alex Panousis and Dentsu Media part ways

The agency says its CEO and chair is moving on as it moves to the “next chapter” of its transformation plan.

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ICYMI: TSN to air its first RBC Training Ground special

Plus, Cineplex awarded $1.24 billion in Cineworld suit and TSN prepares to air RBC Training Ground finale.

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Canadians now listen to digital audio more than the radio

Despite the growing market, ad spend accounted for just 1% of total digital ad spending in Canada.

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Spotted! Interac’s living out-of-home ads

The transparent boards and window posters aim to highlight the holiday moments Canadians are returning to this year.

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EllisPark.co brings Elle Gourmet to Canada

This marks the first time the magazine will debut in the North American market.

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9-1-1 nabs the top spot: Numeris

Meanwhile, Chanteurs masques entering the post-season opens up a spot at the top of the ratings in Quebec.

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Taking a stance was the key to standing out on social this year

On Twitter, brands that drove cultural conversations broke through.