Michael Beckerman on the new conversations Torstar is having with advertisers
The company’s chief client officer is the second participant in our annual Wish List.
Radio-Canada wants English advertisers to be part of Bye Bye’s ad contest
With 4.66 million viewers last year, Bye Bye de la pub has become a phenomenon with audiences and advertisers in Quebec.
What have been the top TV opportunities in 2021?
Ratings aren’t everything. Buyers weigh in on what shows have stood out for things like brand integration and cross-platform performance.
John Wiltshire wants the industry to get serious about results in 2022
The president and CEO of the Canadian Marketing Association is the first participant in our annual Wish List.
People Moves: GroupM hires new marketing and business leader
Plus, Jordana Fatsis joins Neo and True Media hires first head of performance media.
Canada’s OOH marketplace continued its upwards trajectory into fall
The rapid expansion of economic activity and increased mobility fueled the growth of OOH media.
Mediabrands and Magna name new presidents
Brad Hugill takes a new role at Mediabrands while Leanne Burnett-Wood assumes his duties at Magna.
Mobile video and audio to be key growth areas in 2022
IAS outlines the emerging trends and priorities expected to drive change in digital advertising in the year ahead.
Alex Panousis and Dentsu Media part ways
The agency says its CEO and chair is moving on as it moves to the “next chapter” of its transformation plan.
ICYMI: TSN to air its first RBC Training Ground special
Plus, Cineplex awarded $1.24 billion in Cineworld suit and TSN prepares to air RBC Training Ground finale.
Canadians now listen to digital audio more than the radio
Despite the growing market, ad spend accounted for just 1% of total digital ad spending in Canada.
Spotted! Interac’s living out-of-home ads
The transparent boards and window posters aim to highlight the holiday moments Canadians are returning to this year.
EllisPark.co brings Elle Gourmet to Canada
This marks the first time the magazine will debut in the North American market.
9-1-1 nabs the top spot: Numeris
Meanwhile, Chanteurs masques entering the post-season opens up a spot at the top of the ratings in Quebec.
Taking a stance was the key to standing out on social this year
On Twitter, brands that drove cultural conversations broke through.
