Articles Tagged ‘Bell Media’
ICYMI: Bell launches Let’s Talk podcast
Plus, Media Pulse strikes partnership to create CTV formats and a new group is formed to cover 70% of community arena advertising.
TSN, Sportsnet announce Raptors schedules
Intuit joins the ranks of Tangerine, Toyota and Burger King as a broadcast sponsor.
Cashmere to debut its fashion collection on CTV
Kruger’s flagship CSR program moves to broadcast after last year’s virtual pivot.
Bell Media develops social opps for back-to-school and holiday shopping
It’s looking to leverage Twitter Spaces as a way to mention products through live audio conversations with its show hosts.
Media operating revenue jumps at BCE
The company reported a 30% spike driven by increased advertiser spending, as well as gains from Noovo, more Crave subscribers and a record-setting sports broadcast.
Over 400 radio stations collaborate for A Day to Listen
The partnership harnesses the power of radio to recognize National Indigenous History Month and enact change.
Upfronts ’21: Bell Media is all-in on AVOD
The broadcaster announces new AVOD ad units, the Bell Marketing Platform, and the inaugural IDEA competition winner that will receive $1 million-worth of free media.
Upfronts ’21: What Bell has planned for MuchMusic
Through a partnership with TikTok, the pop-culture brand’s always-on format will provide unique integration opportunities.
Upfronts ’21: Children Ruin Everything and Amazing Race Canada headline Bell Media schedule
Bell Media also commissioned new Crave originals including a Letterkenny spinoff, four-part doc series Thunder Bay, as well as a raft of French-language originals for specialty networks.
Upfronts ’21: Bell Media reveals slate of buzzy international acquisitions
The Wonder Years reboot, Big Leap and The Cleaning Lady top CTV’s 2021-22 primetime slate.
Bell ups F1 connection
Bell’s acquisition of the Octane Racing Group is consistent with its goal of investing in Quebec culture, sports, and entertainment.
People Moves: Vassiliev returns to Bell
Plus, Pinterest hires a head of business marketing, Index Exchange hires its first VP of OTT and TPX adds to its sales force.