Articles Tagged ‘Bell Media’
Noovo launches its digital news platform
The “final piece” of Bell Media’s French news division aims to extend reach to audiences across platforms.
Bell adds LinkedIn and Etalk to this year’s Let’s Talk campaign
The telco is responding to conversations about mental health in the workplace, as well telling the stories of some famous faces.
Better data. Better results.
Bell Media launches Bell DSP, an ad-tech platform designed for Canadian advertisers
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Noovo is bringing Survivor to French-speaking audiences
The legendary reality show will feature a local cast.
People Moves: Bell makes another round of layoffs
Plus, Lynn Chambers joins Twenty-Two Media and Pratico Media adds to its strategy team.
BCE recovery continues on back of ad growth
While the fourth wave hampered radio and OOH, the return of regularity to TV schedules has the company tracking ahead of 2019.
Bell’s DSP goes live
In addition to giving advertisers access to premium inventory, the platform is also the first time the company is making first-party audience data directly accessible to advertisers.
ICYMI: Boardroom drama continues at Rogers
Plus, TSN brings its 5G viewing experience to Raptors broadcasts and Torstar’s iPolitics teams with Mainstreet Research.
Big brands sign on for season two of Canada’s Drag Race
Shoppers Drug Mart, Coca-Cola, Neutrogena and Fido are among those taking a content-focused approach to integration.
ICYMI: Bell launches Let’s Talk podcast
Plus, Media Pulse strikes partnership to create CTV formats and a new group is formed to cover 70% of community arena advertising.
TSN, Sportsnet announce Raptors schedules
Intuit joins the ranks of Tangerine, Toyota and Burger King as a broadcast sponsor.
Cashmere to debut its fashion collection on CTV
Kruger’s flagship CSR program moves to broadcast after last year’s virtual pivot.
