Articles Tagged ‘Bell Media’
Bell Media develops social opps for back-to-school and holiday shopping
It’s looking to leverage Twitter Spaces as a way to mention products through live audio conversations with its show hosts.
Media operating revenue jumps at BCE
The company reported a 30% spike driven by increased advertiser spending, as well as gains from Noovo, more Crave subscribers and a record-setting sports broadcast.
Over 400 radio stations collaborate for A Day to Listen
The partnership harnesses the power of radio to recognize National Indigenous History Month and enact change.
Upfronts ’21: Bell Media is all-in on AVOD
The broadcaster announces new AVOD ad units, the Bell Marketing Platform, and the inaugural IDEA competition winner that will receive $1 million-worth of free media.
Upfronts ’21: What Bell has planned for MuchMusic
Through a partnership with TikTok, the pop-culture brand’s always-on format will provide unique integration opportunities.
Upfronts ’21: Children Ruin Everything and Amazing Race Canada headline Bell Media schedule
Bell Media also commissioned new Crave originals including a Letterkenny spinoff, four-part doc series Thunder Bay, as well as a raft of French-language originals for specialty networks.
Upfronts ’21: Bell Media reveals slate of buzzy international acquisitions
The Wonder Years reboot, Big Leap and The Cleaning Lady top CTV’s 2021-22 primetime slate.
Bell ups F1 connection
Bell’s acquisition of the Octane Racing Group is consistent with its goal of investing in Quebec culture, sports, and entertainment.
People Moves: Vassiliev returns to Bell
Plus, Pinterest hires a head of business marketing, Index Exchange hires its first VP of OTT and TPX adds to its sales force.
Bell Media revenue dips 5% to $713M; Crave subs up to 2.9M
The streaming service had its best quarter since the final season of Game of Thrones was on air, adding 139,000 new subscribers in Q1.
Bell Media partners with Xandr for self-serve DSP
The SAM DSP aims to create an easier buying process for both TV and digital.
Bell Media consolidates French lifestyle content online
Nouvo Moi is positioned to be a daily one-stop French-language online lifestyle destination.
ICYMI: Unilever launches North American review
Plus, Quebecor relaunches ad division and TSN expands its 5G interactive NHL broadcasts to the Leafs.
