Articles Tagged ‘Cogeco’
Cogeco debuts live ad reads on Montreal radio stations
The format is meant to capitalize on the familiarity of loyal listeners and avoid redundancy in messages.
Cogeco Media appoints new president
Caroline Paquet, former VP at Videotron, is taking the helm at Cogeco’s radio subsidiary.
Behind Cogeco’s epic Epico campaign
To cut through the competitive IPTV market, the provider focuses on its regional roots with an integrated mass campaign.
Cogeco gets into IPTV game
Epico gives one of Ontario and Quebec’s biggest cable providers an offering more relevant to today’s connected TV viewers.
ICYMI: Cogeco rebuffs purchase offer, Transplant plays well in the U.S.
Plus, Buzzfeed ends its reduced pandemic pay, but its union has questions.
Fuel, Cogeco ink partnership deal
The one-year partnership will see the Montreal-based rep house monetize and promote Cogeco’s digital properties in Toronto and Vancouver.
ICYMI: Wavemaker gets kudos for its workplace culture
Plus, two new Dragons arrive in the Den.
Cord cutting slows for Shaw, but not for most competitors
Telus saw subscriber gains for the year, and Boon Dog’s latest study shows a 20% overall drop in cord-cutting. But most cable providers still saw increased customer losses.
Cord-cutting hit a record high in 2016: report
But those who have cut the cord still only account for a small percentage of the total market, according to a report from Boon Dog.
Cogeco plays Cupid
The station’s new “#AmazingSerenades” campaign aims to engage viewers and build its relationship with customers from a service perspective.
Luc Tremblay takes on exec role at Cogeco
The former VP of sales for La Presse will now head digital strategy for the media company.
ICYMI: Vice Canada unionizes, Cannes shortlists begin
In case you missed it: Vice Canada employees have voted to join the Canadian Media Guild, Cogeco is adding Telelatino’s channels and Cieslok is donating ad space to Pride Toronto (pictured).
Bell Media picks up Cogeco’s OOH arm
The media company has sold off Cogeco Metromedia five years after investing in the advertising network.
ICYMI: People moves, Cannes entries up
In case you missed it: New hires at Dynamic Outdoor and Vibrant Media, a record number of Cannes entries and a new use of image tech on Instagram.
Touche wins Cogeco business
The agency will work alongside Taxi on the account.
