Articles Tagged ‘Cossette Media’
Facebook outage offers a lesson in diversification
Monday’s six-hour disruption shows why agencies can’t rely too heavily on one property, or be ready to respond on a dime.
Cossette Media makes a trio of senior appointments
New VPs in business leadership, performance and digital aim to help prepare clients for emerging needs.
How are agencies preparing for a fourth wave?
Cautious optimism, with a healthy dose of lessons learned over the last 17 months, are shaping plans for the back half of 2021.
Government of Ontario names vendors of record
Fourteen agencies make up the two pools different ministries will be tapping for their media needs.
HMG Canada taps Vardon for top spot
Noah Vardon departs Cossette Media’s The Greenhouse, taking on the new post effective immediately and will serve on the agency’s North American executive leadership team.
The next steps for BlueFocus International
CEO Brett Marchand has plans to build a centralized data team and expand its offerings in Europe, Asia and the U.S.
CDPQ and CVC acquire majority stake in BlueFocus International
The new global group encompasses Vision7′s Cossette Media and represents continued tech, data, and talent expansion.
Hudson’s Bay goes digital-first to mark customers’ ‘homeiversary’
The retailer’s full-funnel campaign is supporting customers’ at-home buying to improve their “sanctuaries.”
UM, Cossette Media and Touche lead RECMA’s Canadian ratings
Despite the challenges of 2020, the report also reflects a healthy media-buying landscape.
How brands are making the most of the Super Bowl
Some brands are opting out, with others opting in for the first time. How are they all standing apart?
Wes Wolch is leaving Cossette Media to go client-side
The media agency’s chief strategy officer will be leading marketing at Holt Renfrew.
From CARD: Buyers plan to stop the degradation of local media
Will there be a paradigm shift toward creating a more sustainable media ecosystem in the years to come?