Articles Tagged ‘Devon MacDonald’
Agency execs on how the Rogers-Shaw deal could reshape the industry
If approved, the new company would have unprecedented power in the media landscape and may impact Global News.
Cairns Oneil taps Devon MacDonald as new president
The indie agency aims to use its new leader’s digital expertise to help drive further growth.
How a changing climate could disrupt media buying
From threatening Sunday afternoon football to creating a premium for weather content, experts say global warming will transform planning as we know it.
Mindshare Canada lets CEO Devon MacDonald go
GroupM CEO Stuart Garvie will be leading the agency until a permanent replacement is found.
What does pitching look like amidst the Zoom boom?
From chemistry to data and how to manage talent, the pitch playbook has been completely rewritten.
YouTube reverses decision to de-monetize COVID content
Agency leaders discuss how to balance the need for publishers to monetize important content with the goal of fighting misinformation.
How blacklisting ‘coronavirus’ could affect programmatic
The term “coronavirus” has become the second-most blacklisted programmatic term for advertisers, according to Integral Ad Sciences.
Introducing Media in Canada’s 2020 advisory board
The eight-member editorial board will serve as a resource for MiC and help shape coverage throughout the year.
How agencies feel about Accenture’s newest change
Some say this could be an opportunity for agencies to show their unique skillsets.
CES Perspectives: Mindshare
CEO Devon MacDonald on whether smart TVs have been dumb all along, and how the OOH industry can benefit from the showcased tech.
