Articles Tagged ‘GroupM’

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GroupM forecasts faster ad industry growth than previously expected

Digital will continue to control the largest portion of ad spending while TV remains an important medium for brands.

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GroupM Canada picks Kevin Johnson as new CEO

The former Mediacom CEO takes over leadership of WPP’s media group from Stuart Garvie, while Urania Agas takes over his former duties.

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GroupM drives WPP revenue growth in Q3

Organic revenue grew by 15.7% in Q3, driven by both of its integrated agencies and specialist offerings.

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Seif Khemaissia joins GroupM in new dual role

The data and programmatic expert will drive capabilities across the network in addition to managing Xaxis.

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Wavemaker integrates Amazon’s audience API into planning

The partnership comes following last week’s ecomm-focused venture between WPP and Snap.

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Wavemaker names precision marketing, investment VPs

Tracey Weinrib joins from the agency’s Sydney office, while Chimi Nwagbara makes the jump from Mediacom.

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WPP reports solid Q2 growth

The Canadian market was one of the company’s strongest, with GroupM performing particularly well during the first half of the year.

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The ongoing growth of ecommerce: report

The global GroupM report also calls out responsible investing and connected TV as key areas brands and agencies should be focused on.

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Why media agencies are thinking about responsible investment

Directing millions of dollars in media spending means agencies have another dimension to consider when it comes to DEI and sustainability goals.

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IPG and WPP return to growth

Both holding companies are optimistic about their outlooks for the rest of the year, with WPP revealing more details about its new data offering.

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GroupM names first global president of commerce

Andrew Ruegger has been tasked with scaling the agency’s commerce-focused products and services for clients.

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ICYMI: WPP plans to centralize data capabilities

Plus, Corus announces a slate of influencer-led digital series and TVA gives Escouade 99 a second season.

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GroupM and Index Exchange reveal results of preferred partnership

One year into the deal, the two companies have expanded the premium supply partnership globally.