Articles Tagged ‘Media Experts’
Air Miles moves to Media Experts
The loyalty program has concluded a large-scale agency review as it contends with COVID’s impact on travel-related rewards.
Cossette Media, Media Experts rank high with RECMA
In terms of independent and standalone agencies, diversification has been key for the most successful.
Earth’s Own picks Media Experts
The non-dairy beverage producers will focus mainly on digital media in order to increase brand awareness and trial.
How Covenant House is catching mass audiences with its new campaign
The ads use social media and OOH executions to reach both young people and their parents.
Media Experts appoints new EVP
After 13 years with Media Experts, Karel Wegert’s remit has expanded from largely digital to helping the agency with its overarching strategy.
What’s next for WhatsApp if ads aren’t coming soon?
Facebook isn’t ruling out advertising all together, so three agency experts weigh in on what the platform can learn about its value proposition.
Spotted! Interac embraces a sense of play
The financial services brand is targeting young people with a game to show them how easy it is to split the bill.
Media Experts harnesses change with new data services
Audience and Analytics is the agency’s response to how data has disrupted traditional media buying.
Media Experts asks: Where have all the big hits gone?
Longtime TV systems director Carol Cummings says networks need to compete for the big hits with OTT networks.
Media Experts gets recognition from Microsoft
After more than 10 years of work with the tech and media giant, the IPG shop has been awarded as its Canadian agency partner of the year.
Fall TV: The complaint line
We’ve once again given media buyers a platform for their grievances, to which TV broadcasters could respond. Here’s what they had to say.
BMW makes a permanent buy on WeChat
Chasing ubiquity in the Chinese-Canadian market, BMW is establishing what it calls an ‘ever-green’ presence on the app.
ICYMI: AccuWeather gets a key certification; An old TV favourite returns
Plus, Media Experts gets global love for its search engine work.
Will TV see another Game of Thrones?
Short answer: yes. Long answer: maturing with your audience is key.
Canada’s couch potatoes peeling away from traditional TV
OTT is revenue up 33% as cable, satellite subscribers continue to drop.